#731E7E#731E7E

#731E7E is a dark, vivid purple. Relative luminance 0.061; OKLCH L 41.5% C 0.165 H 322.9°. Best body text is #FFFFFF at 9.48:1 contrast (WCAG AA passes).

Color values

HEX	#731E7E
RGB	rgb(115, 30, 126)
HSL	hsl(293, 62%, 31%)
HSV	hsv(293, 76%, 49%)
CMYK	cmyk(8.7%, 76.2%, 0%, 50.6%)
CIE-LAB	lab(29.61, 49.24, -35.63)
CIE-LCH	lch(29.61, 60.78, 324.11°)
OKLab	oklab(41.48% 0.1314 -0.0995)
OKLCH	oklch(41.48% 0.165 322.9)
XYZ	xyz(11.3000, 6.0804, 20.3131)
Luminance	0.0608 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731E7E #297E1E

analogous

#431E7E #731E7E #7E1E59

triadic

#731E7E #7E731E #1E7E73

tetradic

#731E7E #7E431E #297E1E #1E597E

square

#731E7E #7E431E #297E1E #1E597E

split-complementary

#731E7E #597E1E #1E7E43

monochromatic

#19061B #46124D #731E7E #A02AAF #C244D2

Accessibility & contrast

On white

9.48

#731E7E on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.22

#731E7E on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731E7E

9.48:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731E7E	#FFFFFF	#000000	##FFFFFF
##731E7E	1.00	9.48	2.22	9.48
#FFFFFF	9.48	1.00	21.00	1.00
#000000	2.22	21.00	1.00	21.00
##FFFFFF	9.48	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004081

Deuteranopia (green-blind)

#2D497C

Tritanopia (blue-blind)

#75304C

Achromatopsia (no color)

#464646

Design tokens & code

CSS

--color: #731e7e;
/* rgb */ color: rgb(115, 30, 126);
/* oklch */ color: oklch(41.5% 0.165 322.9);

Tailwind

colors: {
  custom: {
    50: '#9f64a4',
    500: '#731e7e',
    950: '#000000',
  },
}

SCSS

$custom: #731e7e;
$custom-light: #9f64a4;
$custom-dark: #000000;

JSON

{
  "hex": "#731e7e",
  "rgb": {
    "r": 115,
    "g": 30,
    "b": 126
  },
  "hsl": {
    "h": 293.125,
    "s": 61.538,
    "l": 30.588
  },
  "oklch": {
    "l": 0.41482,
    "c": 0.16482,
    "h": 322.9
  },
  "luminance": 0.0608
}

Semantic roles & 50–950 ramp

primary

#731E7E

secondary

#53B147

accent

#E54356

background

#FAF6FA

surface

#F3EBF4

border

#CDC6CE

text

#0F060F

muted

#7F7A7F

Preview Lab

Preview with #731E7E

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →