#731E7D#731E7D

#731E7D is a dark, vivid purple. Relative luminance 0.061; OKLCH L 41.4% C 0.164 H 323.3°. Best body text is #FFFFFF at 9.50:1 contrast (WCAG AA passes).

Color values

HEX	#731E7D
RGB	rgb(115, 30, 125)
HSL	hsl(294, 61%, 30%)
HSV	hsv(294, 76%, 49%)
CMYK	cmyk(8%, 76%, 0%, 51%)
CIE-LAB	lab(29.55, 49.05, -35.11)
CIE-LCH	lch(29.55, 60.32, 324.41°)
OKLab	oklab(41.42% 0.1314 -0.098)
OKLCH	oklch(41.42% 0.164 323.3)
XYZ	xyz(11.2358, 6.0547, 19.9749)
Luminance	0.0605 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731E7D #287D1E

analogous

#431E7D #731E7D #7D1E57

triadic

#731E7D #7D731E #1E7D73

tetradic

#731E7D #7D431E #287D1E #1E577D

square

#731E7D #7D431E #287D1E #1E577D

split-complementary

#731E7D #577D1E #1E7D43

monochromatic

#18061A #46124C #731E7D #A02AAE #C343D2

Accessibility & contrast

On white

9.50

#731E7D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.21

#731E7D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731E7D

9.50:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731E7D	#FFFFFF	#000000	##FFFFFF
##731E7D	1.00	9.50	2.21	9.50
#FFFFFF	9.50	1.00	21.00	1.00
#000000	2.21	21.00	1.00	21.00
##FFFFFF	9.50	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003F80

Deuteranopia (green-blind)

#2E497B

Tritanopia (blue-blind)

#752F4C

Achromatopsia (no color)

#464646

Design tokens & code

CSS

--color: #731e7d;
/* rgb */ color: rgb(115, 30, 125);
/* oklch */ color: oklch(41.4% 0.164 323.3);

Tailwind

colors: {
  custom: {
    50: '#9f64a3',
    500: '#731e7d',
    950: '#000000',
  },
}

SCSS

$custom: #731e7d;
$custom-light: #9f64a3;
$custom-dark: #000000;

JSON

{
  "hex": "#731e7d",
  "rgb": {
    "r": 115,
    "g": 30,
    "b": 125
  },
  "hsl": {
    "h": 293.684,
    "s": 61.29,
    "l": 30.392
  },
  "oklch": {
    "l": 0.41416,
    "c": 0.16395,
    "h": 323.3
  },
  "luminance": 0.06054
}

Semantic roles & 50–950 ramp

primary

#731E7D

secondary

#52B046

accent

#E44354

background

#FAF6FA

surface

#F3EBF4

border

#CDC6CE

text

#0F060F

muted

#7F7A7F

Preview Lab

Preview with #731E7D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →