#731E7C#731E7C

#731E7C is a dark, vivid purple. Relative luminance 0.060; OKLCH L 41.3% C 0.163 H 323.7°. Best body text is #FFFFFF at 9.52:1 contrast (WCAG AA passes).

Color values

HEX	#731E7C
RGB	rgb(115, 30, 124)
HSL	hsl(294, 61%, 30%)
HSV	hsv(294, 76%, 49%)
CMYK	cmyk(7.3%, 75.8%, 0%, 51.4%)
CIE-LAB	lab(29.49, 48.87, -34.58)
CIE-LCH	lch(29.49, 59.86, 324.72°)
OKLab	oklab(41.35% 0.1315 -0.0964)
OKLCH	oklch(41.35% 0.163 323.7)
XYZ	xyz(11.1723, 6.0293, 19.6402)
Luminance	0.0603 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731E7C #277C1E

analogous

#441E7C #731E7C #7C1E56

triadic

#731E7C #7C731E #1E7C73

tetradic

#731E7C #7C441E #277C1E #1E567C

square

#731E7C #7C441E #277C1E #1E567C

split-complementary

#731E7C #567C1E #1E7C44

monochromatic

#180619 #45124B #731E7C #A12AAD #C443D1

Accessibility & contrast

On white

9.52

#731E7C on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.21

#731E7C on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731E7C

9.52:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731E7C	#FFFFFF	#000000	##FFFFFF
##731E7C	1.00	9.52	2.21	9.52
#FFFFFF	9.52	1.00	21.00	1.00
#000000	2.21	21.00	1.00	21.00
##FFFFFF	9.52	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003F7F

Deuteranopia (green-blind)

#2F497A

Tritanopia (blue-blind)

#752F4B

Achromatopsia (no color)

#454545

Design tokens & code

CSS

--color: #731e7c;
/* rgb */ color: rgb(115, 30, 124);
/* oklch */ color: oklch(41.3% 0.163 323.7);

Tailwind

colors: {
  custom: {
    50: '#9f64a2',
    500: '#731e7c',
    950: '#000000',
  },
}

SCSS

$custom: #731e7c;
$custom-light: #9f64a2;
$custom-dark: #000000;

JSON

{
  "hex": "#731e7c",
  "rgb": {
    "r": 115,
    "g": 30,
    "b": 124
  },
  "hsl": {
    "h": 294.255,
    "s": 61.039,
    "l": 30.196
  },
  "oklch": {
    "l": 0.4135,
    "c": 0.16308,
    "h": 323.7
  },
  "luminance": 0.06029
}

Semantic roles & 50–950 ramp

primary

#731E7C

secondary

#50AF46

accent

#E44453

background

#FAF6FA

surface

#F3EBF3

border

#CDC6CD

text

#0F060F

muted

#7F7A7F

Preview Lab

Preview with #731E7C

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →