#731E7B#731E7B

#731E7B is a dark, vivid purple. Relative luminance 0.060; OKLCH L 41.3% C 0.162 H 324.2°. Best body text is #FFFFFF at 9.54:1 contrast (WCAG AA passes).

Color values

HEX	#731E7B
RGB	rgb(115, 30, 123)
HSL	hsl(295, 61%, 30%)
HSV	hsv(295, 76%, 48%)
CMYK	cmyk(6.5%, 75.6%, 0%, 51.8%)
CIE-LAB	lab(29.42, 48.68, -34.05)
CIE-LCH	lch(29.42, 59.41, 325.03°)
OKLab	oklab(41.28% 0.1316 -0.0949)
OKLCH	oklch(41.28% 0.162 324.2)
XYZ	xyz(11.1094, 6.0041, 19.3088)
Luminance	0.0600 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731E7B #267B1E

analogous

#451E7B #731E7B #7B1E54

triadic

#731E7B #7B731E #1E7B73

tetradic

#731E7B #7B451E #267B1E #1E547B

square

#731E7B #7B451E #267B1E #1E547B

split-complementary

#731E7B #547B1E #1E7B45

monochromatic

#170619 #45124A #731E7B #A12AAC #C542D1

Accessibility & contrast

On white

9.54

#731E7B on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.20

#731E7B on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731E7B

9.54:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731E7B	#FFFFFF	#000000	##FFFFFF
##731E7B	1.00	9.54	2.20	9.54
#FFFFFF	9.54	1.00	21.00	1.00
#000000	2.20	21.00	1.00	21.00
##FFFFFF	9.54	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003F7E

Deuteranopia (green-blind)

#304979

Tritanopia (blue-blind)

#752F4B

Achromatopsia (no color)

#454545

Design tokens & code

CSS

--color: #731e7b;
/* rgb */ color: rgb(115, 30, 123);
/* oklch */ color: oklch(41.3% 0.162 324.2);

Tailwind

colors: {
  custom: {
    50: '#9e63a2',
    500: '#731e7b',
    950: '#000000',
  },
}

SCSS

$custom: #731e7b;
$custom-light: #9e63a2;
$custom-dark: #000000;

JSON

{
  "hex": "#731e7b",
  "rgb": {
    "r": 115,
    "g": 30,
    "b": 123
  },
  "hsl": {
    "h": 294.839,
    "s": 60.784,
    "l": 30
  },
  "oklch": {
    "l": 0.41284,
    "c": 0.16221,
    "h": 324.2
  },
  "luminance": 0.06003
}

Semantic roles & 50–950 ramp

primary

#731E7B

secondary

#4FAE46

accent

#E44452

background

#FAF6FA

surface

#F3EBF3

border

#CDC6CD

text

#0F060F

muted

#7F7A7F

Preview Lab

Preview with #731E7B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →