#731E76#731E76

#731E76 is a dark, vivid purple. Relative luminance 0.059; OKLCH L 41.0% C 0.158 H 326.5°. Best body text is #FFFFFF at 9.65:1 contrast (WCAG AA passes).

Color values

HEX	#731E76
RGB	rgb(115, 30, 118)
HSL	hsl(298, 59%, 29%)
HSV	hsv(298, 75%, 46%)
CMYK	cmyk(2.5%, 74.6%, 0%, 53.7%)
CIE-LAB	lab(29.11, 47.76, -31.38)
CIE-LCH	lch(29.11, 57.14, 326.69°)
OKLab	oklab(40.96% 0.1317 -0.0871)
OKLCH	oklch(40.96% 0.158 326.5)
XYZ	xyz(10.8043, 5.8821, 17.7023)
Luminance	0.0588 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731E76 #21761E

analogous

#471E76 #731E76 #761E4D

triadic

#731E76 #76731E #1E7673

tetradic

#731E76 #76471E #21761E #1E4D76

square

#731E76 #76471E #21761E #1E4D76

split-complementary

#731E76 #4D761E #1E7647

monochromatic

#180618 #431245 #731E76 #A32AA7 #CA40CE

Accessibility & contrast

On white

9.65

#731E76 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.18

#731E76 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731E76

9.65:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731E76	#FFFFFF	#000000	##FFFFFF
##731E76	1.00	9.65	2.18	9.65
#FFFFFF	9.65	1.00	21.00	1.00
#000000	2.18	21.00	1.00	21.00
##FFFFFF	9.65	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#093E78

Deuteranopia (green-blind)

#334874

Tritanopia (blue-blind)

#762C48

Achromatopsia (no color)

#454545

Design tokens & code

CSS

--color: #731e76;
/* rgb */ color: rgb(115, 30, 118);
/* oklch */ color: oklch(41.0% 0.158 326.5);

Tailwind

colors: {
  custom: {
    50: '#9e639e',
    500: '#731e76',
    950: '#000000',
  },
}

SCSS

$custom: #731e76;
$custom-light: #9e639e;
$custom-dark: #000000;

JSON

{
  "hex": "#731e76",
  "rgb": {
    "r": 115,
    "g": 30,
    "b": 118
  },
  "hsl": {
    "h": 297.955,
    "s": 59.459,
    "l": 29.02
  },
  "oklch": {
    "l": 0.40963,
    "c": 0.15789,
    "h": 326.5
  },
  "luminance": 0.05881
}

Semantic roles & 50–950 ramp

primary

#731E76

secondary

#49AA46

accent

#E3454B

background

#FAF6F9

surface

#F3EBF2

border

#CDC6CC

text

#0F060E

muted

#7F7A7E

Preview Lab

Preview with #731E76

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →