#731E73#731E73

#731E73 is a dark, vivid purple. Relative luminance 0.058; OKLCH L 40.8% C 0.155 H 328.0°. Best body text is #FFFFFF at 9.71:1 contrast (WCAG AA passes).

Color values

HEX	#731E73
RGB	rgb(115, 30, 115)
HSL	hsl(300, 59%, 28%)
HSV	hsv(300, 74%, 45%)
CMYK	cmyk(0%, 73.9%, 0%, 54.9%)
CIE-LAB	lab(28.93, 47.21, -29.75)
CIE-LCH	lch(28.93, 55.81, 327.78°)
OKLab	oklab(40.78% 0.1317 -0.0824)
OKLCH	oklch(40.78% 0.155 328)
XYZ	xyz(10.6289, 5.8119, 16.7783)
Luminance	0.0581 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731E73 #1E731E

analogous

#481E73 #731E73 #731E48

triadic

#731E73 #73731E #1E7373

tetradic

#731E73 #73481E #1E731E #1E4873

square

#731E73 #73481E #1E731E #1E4873

split-complementary

#731E73 #48731E #1E7348

monochromatic

#180618 #421142 #731E73 #A42BA4 #CD3FCD

Accessibility & contrast

On white

9.71

#731E73 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.16

#731E73 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731E73

9.71:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731E73	#FFFFFF	#000000	##FFFFFF
##731E73	1.00	9.71	2.16	9.71
#FFFFFF	9.71	1.00	21.00	1.00
#000000	2.16	21.00	1.00	21.00
##FFFFFF	9.71	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0F3D75

Deuteranopia (green-blind)

#354871

Tritanopia (blue-blind)

#772B46

Achromatopsia (no color)

#444444

Design tokens & code

CSS

--color: #731e73;
/* rgb */ color: rgb(115, 30, 115);
/* oklch */ color: oklch(40.8% 0.155 328.0);

Tailwind

colors: {
  custom: {
    50: '#9e639c',
    500: '#731e73',
    950: '#000000',
  },
}

SCSS

$custom: #731e73;
$custom-light: #9e639c;
$custom-dark: #000000;

JSON

{
  "hex": "#731e73",
  "rgb": {
    "r": 115,
    "g": 30,
    "b": 115
  },
  "hsl": {
    "h": 300,
    "s": 58.621,
    "l": 28.431
  },
  "oklch": {
    "l": 0.40776,
    "c": 0.15535,
    "h": 328
  },
  "luminance": 0.05811
}

Semantic roles & 50–950 ramp

primary

#731E73

secondary

#46A746

accent

#E24646

background

#FAF6F9

surface

#F3EBF2

border

#CDC6CC

text

#0F060E

muted

#7F7A7E

Preview Lab

Preview with #731E73

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →