#731E71#731E71

#731E71 is a dark, vivid purple. Relative luminance 0.058; OKLCH L 40.7% C 0.154 H 329.0°. Best body text is #FFFFFF at 9.75:1 contrast (WCAG AA passes).

Color values

HEX	#731E71
RGB	rgb(115, 30, 113)
HSL	hsl(301, 59%, 28%)
HSV	hsv(301, 74%, 45%)
CMYK	cmyk(0%, 73.9%, 1.7%, 54.9%)
CIE-LAB	lab(28.82, 46.86, -28.66)
CIE-LCH	lch(28.82, 54.93, 328.55°)
OKLab	oklab(40.65% 0.1317 -0.0792)
OKLCH	oklch(40.65% 0.154 329)
XYZ	xyz(10.5150, 5.7664, 16.1788)
Luminance	0.0577 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731E71 #1E7320

analogous

#4A1E73 #731E71 #731E46

triadic

#731E71 #71731E #1E7173

tetradic

#731E71 #734A1E #1E7320 #1E4673

square

#731E71 #734A1E #1E7320 #1E4673

split-complementary

#731E71 #46731E #1E734A

monochromatic

#180618 #421141 #731E71 #A42BA1 #CD3FC9

Accessibility & contrast

On white

9.75

#731E71 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.15

#731E71 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731E71

9.75:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731E71	#FFFFFF	#000000	##FFFFFF
##731E71	1.00	9.75	2.15	9.75
#FFFFFF	9.75	1.00	21.00	1.00
#000000	2.15	21.00	1.00	21.00
##FFFFFF	9.75	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#123D73

Deuteranopia (green-blind)

#36486F

Tritanopia (blue-blind)

#772A45

Achromatopsia (no color)

#444444

Design tokens & code

CSS

--color: #731e71;
/* rgb */ color: rgb(115, 30, 113);
/* oklch */ color: oklch(40.7% 0.154 329.0);

Tailwind

colors: {
  custom: {
    50: '#9e639a',
    500: '#731e71',
    950: '#000000',
  },
}

SCSS

$custom: #731e71;
$custom-light: #9e639a;
$custom-dark: #000000;

JSON

{
  "hex": "#731e71",
  "rgb": {
    "r": 115,
    "g": 30,
    "b": 113
  },
  "hsl": {
    "h": 301.412,
    "s": 58.621,
    "l": 28.431
  },
  "oklch": {
    "l": 0.40654,
    "c": 0.15367,
    "h": 329
  },
  "luminance": 0.05766
}

Semantic roles & 50–950 ramp

primary

#731E71

secondary

#46A748

accent

#E24A46

background

#FAF6F9

surface

#F3EBF2

border

#CDC6CC

text

#0F060E

muted

#7F7A7E

Preview Lab

Preview with #731E71

Body copy rendered with the generated semantic roles for this colour.

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