#731E65#731E65

#731E65 is a dark, vivid purple. Relative luminance 0.055; OKLCH L 40.0% C 0.144 H 335.4°. Best body text is #FFFFFF at 9.99:1 contrast (WCAG AA passes).

Color values

HEX#731E65
RGBrgb(115, 30, 101)
HSLhsl(310, 59%, 28%)
HSVhsv(310, 74%, 45%)
CMYKcmyk(0%, 73.9%, 12.2%, 54.9%)
CIE-LABlab(28.15, 44.82, -21.99)
CIE-LCHlch(28.15, 49.92, 333.87°)
OKLaboklab(39.96% 0.1309 -0.06)
OKLCHoklch(39.96% 0.144 335.4)
XYZxyz(9.8836, 5.5138, 12.8531)
Luminance0.0551 (WCAG relative)
Temperatureneutral
Familypurple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#731E65 #1E732C
analogous
#561E73 #731E65 #731E3A
triadic
#731E65 #65731E #1E6573
tetradic
#731E65 #73561E #1E732C #1E3A73
square
#731E65 #73561E #1E732C #1E3A73
split-complementary
#731E65 #3A731E #1E7356
monochromatic
#180615 #42113A #731E65 #A42B90 #CD3FB5

Accessibility & contrast

On white

9.99
#731E65 on #FFFFFF
AA ✓AA large ✓AAA ✓

On black

2.10
#731E65 on #000000
AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731E65
9.99:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##731E65#FFFFFF#000000##FFFFFF
##731E651.009.992.109.99
#FFFFFF9.991.0021.001.00
#0000002.1021.001.0021.00
##FFFFFF9.991.0021.001.00

Color blindness preview

Protanopia (red-blind)
#1E3A67
Deuteranopia (green-blind)
#3C4763
Tritanopia (blue-blind)
#79243F
Achromatopsia (no color)
#424242

Design tokens & code

CSS
--color: #731e65;
/* rgb */ color: rgb(115, 30, 101);
/* oklch */ color: oklch(40.0% 0.144 335.4);
Tailwind
colors: {
  custom: {
    50: '#9e6391',
    500: '#731e65',
    950: '#000000',
  },
}
SCSS
$custom: #731e65;
$custom-light: #9e6391;
$custom-dark: #000000;
JSON
{
  "hex": "#731e65",
  "rgb": {
    "r": 115,
    "g": 30,
    "b": 101
  },
  "hsl": {
    "h": 309.882,
    "s": 58.621,
    "l": 28.431
  },
  "oklch": {
    "l": 0.3996,
    "c": 0.14397,
    "h": 335.4
  },
  "luminance": 0.05513
}

Semantic roles & 50–950 ramp

primary
#731E65
secondary
#46A756
accent
#E26046
background
#FAF6F8
surface
#F3EBF0
border
#CDC6CB
text
#0F060C
muted
#7F7A7D

Preview Lab

Preview with #731E65

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#731E65 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva