#731E4E#731E4E
#731E4E is a dark, vivid pink. Relative luminance 0.051; OKLCH L 38.8% C 0.128 H 350.0°. Best body text is #FFFFFF at 10.37:1 contrast (WCAG AA passes).
Color values
| HEX | #731E4E |
|---|---|
| RGB | rgb(115, 30, 78) |
| HSL | hsl(326, 59%, 28%) |
| HSV | hsv(326, 74%, 45%) |
| CMYK | cmyk(0%, 73.9%, 32.2%, 54.9%) |
| CIE-LAB | lab(27.09, 41.42, -8.51) |
| CIE-LCH | lch(27.09, 42.28, 348.38°) |
| OKLab | oklab(38.84% 0.1264 -0.0222) |
| OKLCH | oklch(38.84% 0.128 350) |
| XYZ | xyz(8.9101, 5.1244, 7.7261) |
| Luminance | 0.0512 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Velvet
#750851
ΔE00 3.19
Red Purple
#820747
ΔE00 4.54
Rich Purple
#720058
ΔE00 5.52
Merlot
#730039
ΔE00 5.76
Wine (survey)
#80013F
ΔE00 5.99
Reddish Purple
#910951
ΔE00 6.19
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#731E4E #1E7343
analogous
#6D1E73 #731E4E #731E23
triadic
#731E4E #4E731E #1E4E73
tetradic
#731E4E #736D1E #1E7343 #1E2373
square
#731E4E #736D1E #1E7343 #1E2373
split-complementary
#731E4E #23731E #1E736D
monochromatic
#180610 #42112D #731E4E #A42B6F #CD3F8F
Accessibility & contrast
On white
10.37
#731E4E on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.02
#731E4E on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #731E4E
10.37:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##731E4E | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##731E4E | 1.00 | 10.37 | 2.02 | 10.37 |
| #FFFFFF | 10.37 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.02 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.37 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#2B364F
Deuteranopia (green-blind)
#43454C
Tritanopia (blue-blind)
#7C1933
Achromatopsia (no color)
#404040
Design tokens & code
CSS
--color: #731e4e; /* rgb */ color: rgb(115, 30, 78); /* oklch */ color: oklch(38.8% 0.128 350.0);
Tailwind
colors: {
custom: {
50: '#9f627f',
500: '#731e4e',
950: '#000000',
},
}SCSS
$custom: #731e4e; $custom-light: #9f627f; $custom-dark: #000000;
JSON
{
"hex": "#731e4e",
"rgb": {
"r": 115,
"g": 30,
"b": 78
},
"hsl": {
"h": 326.118,
"s": 58.621,
"l": 28.431
},
"oklch": {
"l": 0.38837,
"c": 0.12829,
"h": 350
},
"luminance": 0.05123
}Semantic roles & 50–950 ramp
primary
#731E4E
secondary
#46A770
accent
#E28A46
background
#FAF6F7
surface
#F4EBEE
border
#CEC6C9
text
#0F050A
muted
#7F7A7C