#731E4A#731E4A
#731E4A is a dark, vivid pink. Relative luminance 0.051; OKLCH L 38.7% C 0.126 H 352.9°. Best body text is #FFFFFF at 10.43:1 contrast (WCAG AA passes).
Color values
| HEX | #731E4A |
|---|---|
| RGB | rgb(115, 30, 74) |
| HSL | hsl(329, 59%, 28%) |
| HSV | hsv(329, 74%, 45%) |
| CMYK | cmyk(0%, 73.9%, 35.7%, 54.9%) |
| CIE-LAB | lab(26.93, 40.90, -6.08) |
| CIE-LCH | lch(26.93, 41.35, 351.55°) |
| OKLab | oklab(38.67% 0.1252 -0.0156) |
| OKLCH | oklch(38.67% 0.126 352.9) |
| XYZ | xyz(8.7710, 5.0688, 6.9937) |
| Luminance | 0.0507 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Red Purple
#820747
ΔE00 3.89
Velvet
#750851
ΔE00 4.08
Merlot
#730039
ΔE00 4.80
Wine (survey)
#80013F
ΔE00 5.06
Reddish Purple
#910951
ΔE00 5.90
Mulberry
#920A4E
ΔE00 6.31
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#731E4A #1E7347
analogous
#711E73 #731E4A #731E1F
triadic
#731E4A #4A731E #1E4A73
tetradic
#731E4A #73711E #1E7347 #1E1F73
square
#731E4A #73711E #1E7347 #1E1F73
split-complementary
#731E4A #1F731E #1E7371
monochromatic
#180610 #42112B #731E4A #A42B69 #CD3F88
Accessibility & contrast
On white
10.43
#731E4A on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.01
#731E4A on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #731E4A
10.43:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##731E4A | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##731E4A | 1.00 | 10.43 | 2.01 | 10.43 |
| #FFFFFF | 10.43 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.01 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.43 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#2D364B
Deuteranopia (green-blind)
#444548
Tritanopia (blue-blind)
#7C1731
Achromatopsia (no color)
#404040
Design tokens & code
CSS
--color: #731e4a; /* rgb */ color: rgb(115, 30, 74); /* oklch */ color: oklch(38.7% 0.126 352.9);
Tailwind
colors: {
custom: {
50: '#9f627c',
500: '#731e4a',
950: '#000000',
},
}SCSS
$custom: #731e4a; $custom-light: #9f627c; $custom-dark: #000000;
JSON
{
"hex": "#731e4a",
"rgb": {
"r": 115,
"g": 30,
"b": 74
},
"hsl": {
"h": 328.941,
"s": 58.621,
"l": 28.431
},
"oklch": {
"l": 0.38671,
"c": 0.12614,
"h": 352.9
},
"luminance": 0.05068
}Semantic roles & 50–950 ramp
primary
#731E4A
secondary
#46A775
accent
#E29146
background
#FAF6F7
surface
#F4EBEE
border
#CEC6C9
text
#0F0509
muted
#7F7A7B