#731E49#731E49
#731E49 is a dark, vivid pink. Relative luminance 0.051; OKLCH L 38.6% C 0.126 H 353.6°. Best body text is #FFFFFF at 10.44:1 contrast (WCAG AA passes).
Color values
| HEX | #731E49 |
|---|---|
| RGB | rgb(115, 30, 73) |
| HSL | hsl(330, 59%, 28%) |
| HSV | hsv(330, 74%, 45%) |
| CMYK | cmyk(0%, 73.9%, 36.5%, 54.9%) |
| CIE-LAB | lab(26.89, 40.78, -5.47) |
| CIE-LCH | lch(26.89, 41.15, 352.36°) |
| OKLab | oklab(38.63% 0.1249 -0.0139) |
| OKLCH | oklch(38.63% 0.126 353.6) |
| XYZ | xyz(8.7376, 5.0554, 6.8177) |
| Luminance | 0.0505 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Red Purple
#820747
ΔE00 3.78
Velvet
#750851
ΔE00 4.34
Merlot
#730039
ΔE00 4.58
Wine (survey)
#80013F
ΔE00 4.85
Reddish Purple
#910951
ΔE00 5.86
Mulberry
#920A4E
ΔE00 6.23
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#731E49 #1E7348
analogous
#721E73 #731E49 #731E1E
triadic
#731E49 #49731E #1E4973
tetradic
#731E49 #73721E #1E7348 #1E1E73
square
#731E49 #73721E #1E7348 #1E1E73
split-complementary
#731E49 #1E731E #1E7372
monochromatic
#18060F #42112A #731E49 #A42B68 #CD3F87
Accessibility & contrast
On white
10.44
#731E49 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.01
#731E49 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #731E49
10.44:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##731E49 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##731E49 | 1.00 | 10.44 | 2.01 | 10.44 |
| #FFFFFF | 10.44 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.01 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.44 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#2D364A
Deuteranopia (green-blind)
#454547
Tritanopia (blue-blind)
#7C1730
Achromatopsia (no color)
#404040
Design tokens & code
CSS
--color: #731e49; /* rgb */ color: rgb(115, 30, 73); /* oklch */ color: oklch(38.6% 0.126 353.6);
Tailwind
colors: {
custom: {
50: '#9f627b',
500: '#731e49',
950: '#000000',
},
}SCSS
$custom: #731e49; $custom-light: #9f627b; $custom-dark: #000000;
JSON
{
"hex": "#731e49",
"rgb": {
"r": 115,
"g": 30,
"b": 73
},
"hsl": {
"h": 329.647,
"s": 58.621,
"l": 28.431
},
"oklch": {
"l": 0.38631,
"c": 0.12564,
"h": 353.6
},
"luminance": 0.05054
}Semantic roles & 50–950 ramp
primary
#731E49
secondary
#46A776
accent
#E29346
background
#FAF6F7
surface
#F4EBED
border
#CEC6C8
text
#0F0509
muted
#7F7A7B