#731E41#731E41
#731E41 is a dark, vivid pink. Relative luminance 0.050; OKLCH L 38.3% C 0.122 H 359.6°. Best body text is #FFFFFF at 10.55:1 contrast (WCAG AA passes).
Color values
| HEX | #731E41 |
|---|---|
| RGB | rgb(115, 30, 65) |
| HSL | hsl(335, 59%, 28%) |
| HSV | hsv(335, 74%, 45%) |
| CMYK | cmyk(0%, 73.9%, 43.5%, 54.9%) |
| CIE-LAB | lab(26.61, 39.84, -0.51) |
| CIE-LCH | lch(26.61, 39.84, 359.27°) |
| OKLab | oklab(38.33% 0.1221 -0.0009) |
| OKLCH | oklch(38.33% 0.122 359.6) |
| XYZ | xyz(8.4892, 4.9561, 5.5096) |
| Luminance | 0.0495 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Merlot
#730039
ΔE00 3.42
Wine (survey)
#80013F
ΔE00 3.69
Red Purple
#820747
ΔE00 3.84
Mulberry
#920A4E
ΔE00 6.13
Reddish Purple
#910951
ΔE00 6.23
Velvet
#750851
ΔE00 6.70
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#731E41 #1E7350
analogous
#731E6B #731E41 #73251E
triadic
#731E41 #41731E #1E4173
tetradic
#731E41 #6B731E #1E7350 #251E73
square
#731E41 #6B731E #1E7350 #251E73
split-complementary
#731E41 #1E7325 #1E6B73
monochromatic
#18060E #421126 #731E41 #A42B5C #CD3F79
Accessibility & contrast
On white
10.55
#731E41 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
1.99
#731E41 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #731E41
10.55:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##731E41 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##731E41 | 1.00 | 10.55 | 1.99 | 10.55 |
| #FFFFFF | 10.55 | 1.00 | 21.00 | 1.00 |
| #000000 | 1.99 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.55 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#2F3542
Deuteranopia (green-blind)
#46453F
Tritanopia (blue-blind)
#7D132D
Achromatopsia (no color)
#3F3F3F
Design tokens & code
CSS
--color: #731e41; /* rgb */ color: rgb(115, 30, 65); /* oklch */ color: oklch(38.3% 0.122 359.6);
Tailwind
colors: {
custom: {
50: '#9f6175',
500: '#731e41',
950: '#000000',
},
}SCSS
$custom: #731e41; $custom-light: #9f6175; $custom-dark: #000000;
JSON
{
"hex": "#731e41",
"rgb": {
"r": 115,
"g": 30,
"b": 65
},
"hsl": {
"h": 335.294,
"s": 58.621,
"l": 28.431
},
"oklch": {
"l": 0.3833,
"c": 0.12214,
"h": 359.6
},
"luminance": 0.04955
}Semantic roles & 50–950 ramp
primary
#731E41
secondary
#46A77F
accent
#E2A246
background
#FAF6F7
surface
#F4EBED
border
#CEC6C8
text
#0F0508
muted
#7F7A7B