#731E37#731E37
#731E37 is a dark, moderate pink. Relative luminance 0.048; OKLCH L 38.0% C 0.119 H 7.3°. Best body text is #FFFFFF at 10.66:1 contrast (WCAG AA passes).
Color values
| HEX | #731E37 |
|---|---|
| RGB | rgb(115, 30, 55) |
| HSL | hsl(342, 59%, 28%) |
| HSV | hsv(342, 74%, 45%) |
| CMYK | cmyk(0%, 73.9%, 52.2%, 54.9%) |
| CIE-LAB | lab(26.30, 38.81, 5.81) |
| CIE-LCH | lch(26.30, 39.24, 8.52°) |
| OKLab | oklab(38.01% 0.1182 0.0151) |
| OKLCH | oklch(38.01% 0.119 7.3) |
| XYZ | xyz(8.2248, 4.8503, 4.1168) |
| Luminance | 0.0485 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Bordeaux
#7B002C
ΔE00 4.26
Merlot
#730039
ΔE00 4.77
Wine (survey)
#80013F
ΔE00 4.86
Wine
#722F37
ΔE00 5.06
Red Wine
#8C0034
ΔE00 5.67
Burgundy (survey)
#610023
ΔE00 5.68
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#731E37 #1E735A
analogous
#731E61 #731E37 #732F1E
triadic
#731E37 #37731E #1E3773
tetradic
#731E37 #61731E #1E735A #2F1E73
square
#731E37 #61731E #1E735A #2F1E73
split-complementary
#731E37 #1E732F #1E6173
monochromatic
#18060C #421120 #731E37 #A42B4E #CD3F68
Accessibility & contrast
On white
10.66
#731E37 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
1.97
#731E37 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #731E37
10.66:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##731E37 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##731E37 | 1.00 | 10.66 | 1.97 | 10.66 |
| #FFFFFF | 10.66 | 1.00 | 21.00 | 1.00 |
| #000000 | 1.97 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.66 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#323338
Deuteranopia (green-blind)
#484435
Tritanopia (blue-blind)
#7E0E28
Achromatopsia (no color)
#3E3E3E
Design tokens & code
CSS
--color: #731e37; /* rgb */ color: rgb(115, 30, 55); /* oklch */ color: oklch(38.0% 0.119 7.3);
Tailwind
colors: {
custom: {
50: '#a0616d',
500: '#731e37',
950: '#000000',
},
}SCSS
$custom: #731e37; $custom-light: #a0616d; $custom-dark: #000000;
JSON
{
"hex": "#731e37",
"rgb": {
"r": 115,
"g": 30,
"b": 55
},
"hsl": {
"h": 342.353,
"s": 58.621,
"l": 28.431
},
"oklch": {
"l": 0.38005,
"c": 0.1192,
"h": 7.3
},
"luminance": 0.04849
}Semantic roles & 50–950 ramp
primary
#731E37
secondary
#46A78A
accent
#E2B446
background
#FAF6F6
surface
#F4EBEB
border
#CEC6C6
text
#0F0507
muted
#7F7A7A