#731E27#731E27
#731E27 is a dark, moderate red. Relative luminance 0.047; OKLCH L 37.6% C 0.118 H 19.1°. Best body text is #FFFFFF at 10.80:1 contrast (WCAG AA passes).
Color values
| HEX | #731E27 |
|---|---|
| RGB | rgb(115, 30, 39) |
| HSL | hsl(354, 59%, 28%) |
| HSV | hsv(354, 74%, 45%) |
| CMYK | cmyk(0%, 73.9%, 66.1%, 54.9%) |
| CIE-LAB | lab(25.92, 37.51, 16.10) |
| CIE-LCH | lch(25.92, 40.82, 23.23°) |
| OKLab | oklab(37.6% 0.1114 0.0387) |
| OKLCH | oklch(37.6% 0.118 19.1) |
| XYZ | xyz(7.9015, 4.7210, 2.4142) |
| Luminance | 0.0472 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Wine Red
#7B0323
ΔE00 3.44
Burgundy
#800020
ΔE00 4.02
Claret
#680018
ΔE00 4.54
Wine
#722F37
ΔE00 4.74
Bordeaux
#7B002C
ΔE00 5.42
Maroon (survey)
#650021
ΔE00 5.90
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#731E27 #1E736A
analogous
#731E51 #731E27 #733F1E
triadic
#731E27 #27731E #1E2773
tetradic
#731E27 #51731E #1E736A #3F1E73
square
#731E27 #51731E #1E736A #3F1E73
split-complementary
#731E27 #1E733F #1E5173
monochromatic
#180608 #421117 #731E27 #A42B37 #CD3F4E
Accessibility & contrast
On white
10.80
#731E27 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
1.94
#731E27 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #731E27
10.80:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##731E27 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##731E27 | 1.00 | 10.80 | 1.94 | 10.80 |
| #FFFFFF | 10.80 | 1.00 | 21.00 | 1.00 |
| #000000 | 1.94 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.80 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#353227
Deuteranopia (green-blind)
#4B4425
Tritanopia (blue-blind)
#7F0522
Achromatopsia (no color)
#3D3D3D
Design tokens & code
CSS
--color: #731e27; /* rgb */ color: rgb(115, 30, 39); /* oklch */ color: oklch(37.6% 0.118 19.1);
Tailwind
colors: {
custom: {
50: '#a16161',
500: '#731e27',
950: '#000000',
},
}SCSS
$custom: #731e27; $custom-light: #a16161; $custom-dark: #000000;
JSON
{
"hex": "#731e27",
"rgb": {
"r": 115,
"g": 30,
"b": 39
},
"hsl": {
"h": 353.647,
"s": 58.621,
"l": 28.431
},
"oklch": {
"l": 0.376,
"c": 0.11794,
"h": 19.1
},
"luminance": 0.0472
}Semantic roles & 50–950 ramp
primary
#731E27
secondary
#46A79D
accent
#E2D146
background
#FAF5F5
surface
#F4EAE9
border
#CEC6C5
text
#100505
muted
#7F7979