#731DB3#731DB3

#731DB3 is a mid, highly saturated violet. Relative luminance 0.078; OKLCH L 45.5% C 0.214 H 304.6°. Best body text is #FFFFFF at 8.22:1 contrast (WCAG AA passes).

Color values

HEX	#731DB3
RGB	rgb(115, 29, 179)
HSL	hsl(274, 72%, 41%)
HSV	hsv(274, 84%, 70%)
CMYK	cmyk(35.8%, 83.8%, 0%, 29.8%)
CIE-LAB	lab(33.52, 60.58, -61.72)
CIE-LCH	lch(33.52, 86.48, 314.47°)
OKLab	oklab(45.48% 0.1213 -0.1761)
OKLCH	oklch(45.48% 0.214 304.6)
XYZ	xyz(15.6444, 7.7783, 43.3163)
Luminance	0.0778 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731DB3 #5DB31D

analogous

#281DB3 #731DB3 #B31DA8

triadic

#731DB3 #B3731D #1DB373

tetradic

#731DB3 #B3281D #5DB31D #1DA8B3

square

#731DB3 #B3281D #5DB31D #1DA8B3

split-complementary

#731DB3 #A8B31D #1DB328

monochromatic

#2F0C4A #51147E #731DB3 #9330DD #AF64E6

Accessibility & contrast

On white

8.22

#731DB3 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.56

#731DB3 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731DB3

8.22:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731DB3	#FFFFFF	#000000	##FFFFFF
##731DB3	1.00	8.22	2.56	8.22
#FFFFFF	8.22	1.00	21.00	1.00
#000000	2.56	21.00	1.00	21.00
##FFFFFF	8.22	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004DB7

Deuteranopia (green-blind)

#004FB0

Tritanopia (blue-blind)

#66486B

Achromatopsia (no color)

#4F4F4F

Design tokens & code

CSS

--color: #731db3;
/* rgb */ color: rgb(115, 29, 179);
/* oklch */ color: oklch(45.5% 0.214 304.6);

Tailwind

colors: {
  custom: {
    50: '#a266cb',
    500: '#731db3',
    950: '#000000',
  },
}

SCSS

$custom: #731db3;
$custom-light: #a266cb;
$custom-dark: #000000;

JSON

{
  "hex": "#731db3",
  "rgb": {
    "r": 115,
    "g": 29,
    "b": 179
  },
  "hsl": {
    "h": 274.4,
    "s": 72.115,
    "l": 40.784
  },
  "oklch": {
    "l": 0.45479,
    "c": 0.2138,
    "h": 304.6
  },
  "luminance": 0.07778
}

Semantic roles & 50–950 ramp

primary

#731DB3

secondary

#8ECB61

accent

#EF3987

background

#FAF6FC

surface

#F4EBF9

border

#CEC6D2

text

#100613

muted

#7F7A82

Preview Lab

Preview with #731DB3

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →