#731DAA#731DAA

#731DAA is a dark, highly saturated violet. Relative luminance 0.074; OKLCH L 44.7% C 0.206 H 307.1°. Best body text is #FFFFFF at 8.45:1 contrast (WCAG AA passes).

Color values

HEX	#731DAA
RGB	rgb(115, 29, 170)
HSL	hsl(277, 71%, 39%)
HSV	hsv(277, 83%, 67%)
CMYK	cmyk(32.4%, 82.9%, 0%, 33.3%)
CIE-LAB	lab(32.76, 58.61, -57.58)
CIE-LCH	lch(32.76, 82.16, 315.51°)
OKLab	oklab(44.72% 0.124 -0.1639)
OKLCH	oklch(44.72% 0.206 307.1)
XYZ	xyz(14.7637, 7.4260, 38.6780)
Luminance	0.0743 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731DAA #54AA1D

analogous

#2D1DAA #731DAA #AA1D9B

triadic

#731DAA #AA731D #1DAA73

tetradic

#731DAA #AA2D1D #54AA1D #1D9BAA

square

#731DAA #AA2D1D #54AA1D #1D9BAA

split-complementary

#731DAA #9BAA1D #1DAA2D

monochromatic

#2C0B41 #501476 #731DAA #962ADB #AF5EE4

Accessibility & contrast

On white

8.45

#731DAA on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.49

#731DAA on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731DAA

8.45:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731DAA	#FFFFFF	#000000	##FFFFFF
##731DAA	1.00	8.45	2.49	8.45
#FFFFFF	8.45	1.00	21.00	1.00
#000000	2.49	21.00	1.00	21.00
##FFFFFF	8.45	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004AAE

Deuteranopia (green-blind)

#004EA7

Tritanopia (blue-blind)

#694465

Achromatopsia (no color)

#4D4D4D

Design tokens & code

CSS

--color: #731daa;
/* rgb */ color: rgb(115, 29, 170);
/* oklch */ color: oklch(44.7% 0.206 307.1);

Tailwind

colors: {
  custom: {
    50: '#a165c4',
    500: '#731daa',
    950: '#000000',
  },
}

SCSS

$custom: #731daa;
$custom-light: #a165c4;
$custom-dark: #000000;

JSON

{
  "hex": "#731daa",
  "rgb": {
    "r": 115,
    "g": 29,
    "b": 170
  },
  "hsl": {
    "h": 276.596,
    "s": 70.854,
    "l": 39.02
  },
  "oklch": {
    "l": 0.44719,
    "c": 0.20553,
    "h": 307.1
  },
  "luminance": 0.07426
}

Semantic roles & 50–950 ramp

primary

#731DAA

secondary

#85C85B

accent

#EE3A80

background

#FAF6FC

surface

#F4EBF8

border

#CEC6D1

text

#100613

muted

#7F7A82

Preview Lab

Preview with #731DAA

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →