#731DA7#731DA7

#731DA7 is a dark, highly saturated violet. Relative luminance 0.073; OKLCH L 44.5% C 0.203 H 308.0°. Best body text is #FFFFFF at 8.53:1 contrast (WCAG AA passes).

Color values

HEX	#731DA7
RGB	rgb(115, 29, 167)
HSL	hsl(277, 70%, 38%)
HSV	hsv(277, 83%, 65%)
CMYK	cmyk(31.1%, 82.6%, 0%, 34.5%)
CIE-LAB	lab(32.51, 57.96, -56.18)
CIE-LCH	lch(32.51, 80.72, 315.90°)
OKLab	oklab(44.47% 0.1248 -0.1598)
OKLCH	oklch(44.47% 0.203 308)
XYZ	xyz(14.4832, 7.3138, 37.2005)
Luminance	0.0731 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731DA7 #51A71D

analogous

#2E1DA7 #731DA7 #A71D96

triadic

#731DA7 #A7731D #1DA773

tetradic

#731DA7 #A72E1D #51A71D #1D96A7

square

#731DA7 #A72E1D #51A71D #1D96A7

split-complementary

#731DA7 #96A71D #1DA72E

monochromatic

#2B0B3F #4F1473 #731DA7 #9728DA #B05CE3

Accessibility & contrast

On white

8.53

#731DA7 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.46

#731DA7 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731DA7

8.53:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731DA7	#FFFFFF	#000000	##FFFFFF
##731DA7	1.00	8.53	2.46	8.53
#FFFFFF	8.53	1.00	21.00	1.00
#000000	2.46	21.00	1.00	21.00
##FFFFFF	8.53	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004AAB

Deuteranopia (green-blind)

#004DA4

Tritanopia (blue-blind)

#6A4264

Achromatopsia (no color)

#4C4C4C

Design tokens & code

CSS

--color: #731da7;
/* rgb */ color: rgb(115, 29, 167);
/* oklch */ color: oklch(44.5% 0.203 308.0);

Tailwind

colors: {
  custom: {
    50: '#a165c2',
    500: '#731da7',
    950: '#000000',
  },
}

SCSS

$custom: #731da7;
$custom-light: #a165c2;
$custom-dark: #000000;

JSON

{
  "hex": "#731da7",
  "rgb": {
    "r": 115,
    "g": 29,
    "b": 167
  },
  "hsl": {
    "h": 277.391,
    "s": 70.408,
    "l": 38.431
  },
  "oklch": {
    "l": 0.4447,
    "c": 0.20278,
    "h": 308
  },
  "luminance": 0.07314
}

Semantic roles & 50–950 ramp

primary

#731DA7

secondary

#82C759

accent

#ED3B7E

background

#FAF6FC

surface

#F4EBF8

border

#CEC6D1

text

#100612

muted

#7F7A81

Preview Lab

Preview with #731DA7

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →