#731DA1#731DA1

#731DA1 is a dark, vivid violet. Relative luminance 0.071; OKLCH L 44.0% C 0.197 H 309.8°. Best body text is #FFFFFF at 8.68:1 contrast (WCAG AA passes).

Color values

HEX	#731DA1
RGB	rgb(115, 29, 161)
HSL	hsl(279, 69%, 37%)
HSV	hsv(279, 82%, 63%)
CMYK	cmyk(28.6%, 82%, 0%, 36.9%)
CIE-LAB	lab(32.03, 56.68, -53.34)
CIE-LCH	lch(32.03, 77.83, 316.74°)
OKLab	oklab(43.98% 0.1264 -0.1515)
OKLCH	oklch(43.98% 0.197 309.8)
XYZ	xyz(13.9413, 7.0971, 34.3468)
Luminance	0.0710 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731DA1 #4BA11D

analogous

#311DA1 #731DA1 #A11D8D

triadic

#731DA1 #A1731D #1DA173

tetradic

#731DA1 #A1311D #4BA11D #1D8DA1

square

#731DA1 #A1311D #4BA11D #1D8DA1

split-complementary

#731DA1 #8DA11D #1DA131

monochromatic

#290A39 #4E146D #731DA1 #9826D5 #B158E1

Accessibility & contrast

On white

8.68

#731DA1 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.42

#731DA1 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731DA1

8.68:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731DA1	#FFFFFF	#000000	##FFFFFF
##731DA1	1.00	8.68	2.42	8.68
#FFFFFF	8.68	1.00	21.00	1.00
#000000	2.42	21.00	1.00	21.00
##FFFFFF	8.68	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0048A4

Deuteranopia (green-blind)

#004C9E

Tritanopia (blue-blind)

#6C4060

Achromatopsia (no color)

#4B4B4B

Design tokens & code

CSS

--color: #731da1;
/* rgb */ color: rgb(115, 29, 161);
/* oklch */ color: oklch(44.0% 0.197 309.8);

Tailwind

colors: {
  custom: {
    50: '#a065be',
    500: '#731da1',
    950: '#000000',
  },
}

SCSS

$custom: #731da1;
$custom-light: #a065be;
$custom-dark: #000000;

JSON

{
  "hex": "#731da1",
  "rgb": {
    "r": 115,
    "g": 29,
    "b": 161
  },
  "hsl": {
    "h": 279.091,
    "s": 69.474,
    "l": 37.255
  },
  "oklch": {
    "l": 0.43983,
    "c": 0.19729,
    "h": 309.8
  },
  "luminance": 0.07097
}

Semantic roles & 50–950 ramp

primary

#731DA1

secondary

#7CC455

accent

#EC3C79

background

#FAF6FB

surface

#F4EBF7

border

#CEC6D0

text

#0F0612

muted

#7F7A81

Preview Lab

Preview with #731DA1

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →