#731DA0#731DA0

#731DA0 is a dark, vivid violet. Relative luminance 0.071; OKLCH L 43.9% C 0.196 H 310.2°. Best body text is #FFFFFF at 8.71:1 contrast (WCAG AA passes).

Color values

HEX	#731DA0
RGB	rgb(115, 29, 160)
HSL	hsl(279, 69%, 37%)
HSV	hsv(279, 82%, 63%)
CMYK	cmyk(28.1%, 81.9%, 0%, 37.3%)
CIE-LAB	lab(31.95, 56.46, -52.86)
CIE-LCH	lch(31.95, 77.35, 316.89°)
OKLab	oklab(43.9% 0.1267 -0.1501)
OKLCH	oklch(43.9% 0.196 310.2)
XYZ	xyz(13.8535, 7.0619, 33.8842)
Luminance	0.0706 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731DA0 #4AA01D

analogous

#311DA0 #731DA0 #A01D8C

triadic

#731DA0 #A0731D #1DA073

tetradic

#731DA0 #A0311D #4AA01D #1D8CA0

square

#731DA0 #A0311D #4AA01D #1D8CA0

split-complementary

#731DA0 #8CA01D #1DA031

monochromatic

#290A38 #4E146C #731DA0 #9826D4 #B157E1

Accessibility & contrast

On white

8.71

#731DA0 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.41

#731DA0 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731DA0

8.71:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731DA0	#FFFFFF	#000000	##FFFFFF
##731DA0	1.00	8.71	2.41	8.71
#FFFFFF	8.71	1.00	21.00	1.00
#000000	2.41	21.00	1.00	21.00
##FFFFFF	8.71	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0048A3

Deuteranopia (green-blind)

#004C9D

Tritanopia (blue-blind)

#6D3F60

Achromatopsia (no color)

#4B4B4B

Design tokens & code

CSS

--color: #731da0;
/* rgb */ color: rgb(115, 29, 160);
/* oklch */ color: oklch(43.9% 0.196 310.2);

Tailwind

colors: {
  custom: {
    50: '#a065bd',
    500: '#731da0',
    950: '#000000',
  },
}

SCSS

$custom: #731da0;
$custom-light: #a065bd;
$custom-dark: #000000;

JSON

{
  "hex": "#731da0",
  "rgb": {
    "r": 115,
    "g": 29,
    "b": 160
  },
  "hsl": {
    "h": 279.389,
    "s": 69.312,
    "l": 37.059
  },
  "oklch": {
    "l": 0.43902,
    "c": 0.19638,
    "h": 310.2
  },
  "luminance": 0.07062
}

Semantic roles & 50–950 ramp

primary

#731DA0

secondary

#7BC455

accent

#EC3C78

background

#FAF6FB

surface

#F4EBF7

border

#CEC6D0

text

#0F0612

muted

#7F7A81

Preview Lab

Preview with #731DA0

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →