#731D9F#731D9F

#731D9F is a dark, vivid violet. Relative luminance 0.070; OKLCH L 43.8% C 0.195 H 310.5°. Best body text is #FFFFFF at 8.73:1 contrast (WCAG AA passes).

Color values

HEX	#731D9F
RGB	rgb(115, 29, 159)
HSL	hsl(280, 69%, 37%)
HSV	hsv(280, 82%, 62%)
CMYK	cmyk(27.7%, 81.8%, 0%, 37.6%)
CIE-LAB	lab(31.87, 56.25, -52.39)
CIE-LCH	lch(31.87, 76.87, 317.04°)
OKLab	oklab(43.82% 0.1269 -0.1487)
OKLCH	oklch(43.82% 0.195 310.5)
XYZ	xyz(13.7664, 7.0271, 33.4253)
Luminance	0.0703 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731D9F #499F1D

analogous

#321D9F #731D9F #9F1D8A

triadic

#731D9F #9F731D #1D9F73

tetradic

#731D9F #9F321D #499F1D #1D8A9F

square

#731D9F #9F321D #499F1D #1D8A9F

split-complementary

#731D9F #8A9F1D #1D9F32

monochromatic

#280A37 #4E146B #731D9F #9826D3 #B156E0

Accessibility & contrast

On white

8.73

#731D9F on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.41

#731D9F on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731D9F

8.73:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731D9F	#FFFFFF	#000000	##FFFFFF
##731D9F	1.00	8.73	2.41	8.73
#FFFFFF	8.73	1.00	21.00	1.00
#000000	2.41	21.00	1.00	21.00
##FFFFFF	8.73	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0047A2

Deuteranopia (green-blind)

#004C9C

Tritanopia (blue-blind)

#6D3F5F

Achromatopsia (no color)

#4B4B4B

Design tokens & code

CSS

--color: #731d9f;
/* rgb */ color: rgb(115, 29, 159);
/* oklch */ color: oklch(43.8% 0.195 310.5);

Tailwind

colors: {
  custom: {
    50: '#a065bc',
    500: '#731d9f',
    950: '#000000',
  },
}

SCSS

$custom: #731d9f;
$custom-light: #a065bc;
$custom-dark: #000000;

JSON

{
  "hex": "#731d9f",
  "rgb": {
    "r": 115,
    "g": 29,
    "b": 159
  },
  "hsl": {
    "h": 279.692,
    "s": 69.149,
    "l": 36.863
  },
  "oklch": {
    "l": 0.43823,
    "c": 0.19547,
    "h": 310.5
  },
  "luminance": 0.07027
}

Semantic roles & 50–950 ramp

primary

#731D9F

secondary

#7AC454

accent

#EC3C77

background

#FAF6FB

surface

#F4EBF6

border

#CEC6D0

text

#0F0612

muted

#7F7A81

Preview Lab

Preview with #731D9F

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →