#731D9E#731D9E

#731D9E is a dark, vivid purple. Relative luminance 0.070; OKLCH L 43.7% C 0.195 H 310.8°. Best body text is #FFFFFF at 8.76:1 contrast (WCAG AA passes).

Color values

HEX	#731D9E
RGB	rgb(115, 29, 158)
HSL	hsl(280, 69%, 37%)
HSV	hsv(280, 82%, 62%)
CMYK	cmyk(27.2%, 81.6%, 0%, 38%)
CIE-LAB	lab(31.79, 56.04, -51.91)
CIE-LCH	lch(31.79, 76.39, 317.19°)
OKLab	oklab(43.74% 0.1272 -0.1472)
OKLCH	oklch(43.74% 0.195 310.8)
XYZ	xyz(13.6800, 6.9925, 32.9702)
Luminance	0.0699 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731D9E #489E1D

analogous

#331D9E #731D9E #9E1D89

triadic

#731D9E #9E731D #1D9E73

tetradic

#731D9E #9E331D #489E1D #1D899E

square

#731D9E #9E331D #489E1D #1D899E

split-complementary

#731D9E #899E1D #1D9E33

monochromatic

#280A37 #4D146A #731D9E #9926D2 #B256E0

Accessibility & contrast

On white

8.76

#731D9E on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.40

#731D9E on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731D9E

8.76:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731D9E	#FFFFFF	#000000	##FFFFFF
##731D9E	1.00	8.76	2.40	8.76
#FFFFFF	8.76	1.00	21.00	1.00
#000000	2.40	21.00	1.00	21.00
##FFFFFF	8.76	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0047A1

Deuteranopia (green-blind)

#004C9B

Tritanopia (blue-blind)

#6D3E5F

Achromatopsia (no color)

#4B4B4B

Design tokens & code

CSS

--color: #731d9e;
/* rgb */ color: rgb(115, 29, 158);
/* oklch */ color: oklch(43.7% 0.195 310.8);

Tailwind

colors: {
  custom: {
    50: '#a065bb',
    500: '#731d9e',
    950: '#000000',
  },
}

SCSS

$custom: #731d9e;
$custom-light: #a065bb;
$custom-dark: #000000;

JSON

{
  "hex": "#731d9e",
  "rgb": {
    "r": 115,
    "g": 29,
    "b": 158
  },
  "hsl": {
    "h": 280,
    "s": 68.984,
    "l": 36.667
  },
  "oklch": {
    "l": 0.43743,
    "c": 0.19456,
    "h": 310.8
  },
  "luminance": 0.06992
}

Semantic roles & 50–950 ramp

primary

#731D9E

secondary

#79C354

accent

#EC3C77

background

#FAF6FB

surface

#F4EBF6

border

#CEC6D0

text

#0F0612

muted

#7F7A81

Preview Lab

Preview with #731D9E

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →