#731D9C#731D9C

#731D9C is a dark, vivid purple. Relative luminance 0.069; OKLCH L 43.6% C 0.193 H 311.5°. Best body text is #FFFFFF at 8.81:1 contrast (WCAG AA passes).

Color values

HEX	#731D9C
RGB	rgb(115, 29, 156)
HSL	hsl(281, 69%, 36%)
HSV	hsv(281, 81%, 61%)
CMYK	cmyk(26.3%, 81.4%, 0%, 38.8%)
CIE-LAB	lab(31.63, 55.62, -50.94)
CIE-LCH	lch(31.63, 75.42, 317.51°)
OKLab	oklab(43.59% 0.1276 -0.1444)
OKLCH	oklch(43.59% 0.193 311.5)
XYZ	xyz(13.5092, 6.9242, 32.0709)
Luminance	0.0692 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731D9C #469C1D

analogous

#341D9C #731D9C #9C1D86

triadic

#731D9C #9C731D #1D9C73

tetradic

#731D9C #9C341D #469C1D #1D869C

square

#731D9C #9C341D #469C1D #1D869C

split-complementary

#731D9C #869C1D #1D9C34

monochromatic

#270A35 #4D1368 #731D9C #9927D0 #B254DF

Accessibility & contrast

On white

8.81

#731D9C on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.38

#731D9C on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731D9C

8.81:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731D9C	#FFFFFF	#000000	##FFFFFF
##731D9C	1.00	8.81	2.38	8.81
#FFFFFF	8.81	1.00	21.00	1.00
#000000	2.38	21.00	1.00	21.00
##FFFFFF	8.81	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#00479F

Deuteranopia (green-blind)

#004C99

Tritanopia (blue-blind)

#6E3D5D

Achromatopsia (no color)

#4A4A4A

Design tokens & code

CSS

--color: #731d9c;
/* rgb */ color: rgb(115, 29, 156);
/* oklch */ color: oklch(43.6% 0.193 311.5);

Tailwind

colors: {
  custom: {
    50: '#a065ba',
    500: '#731d9c',
    950: '#000000',
  },
}

SCSS

$custom: #731d9c;
$custom-light: #a065ba;
$custom-dark: #000000;

JSON

{
  "hex": "#731d9c",
  "rgb": {
    "r": 115,
    "g": 29,
    "b": 156
  },
  "hsl": {
    "h": 280.63,
    "s": 68.649,
    "l": 36.275
  },
  "oklch": {
    "l": 0.43585,
    "c": 0.19274,
    "h": 311.5
  },
  "luminance": 0.06924
}

Semantic roles & 50–950 ramp

primary

#731D9C

secondary

#77C252

accent

#EB3C75

background

#FAF6FB

surface

#F4EBF6

border

#CEC6D0

text

#0F0612

muted

#7F7A81

Preview Lab

Preview with #731D9C

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →