#731D9A#731D9A

#731D9A is a dark, vivid purple. Relative luminance 0.069; OKLCH L 43.4% C 0.191 H 312.1°. Best body text is #FFFFFF at 8.86:1 contrast (WCAG AA passes).

Color values

HEX	#731D9A
RGB	rgb(115, 29, 154)
HSL	hsl(281, 68%, 36%)
HSV	hsv(281, 81%, 60%)
CMYK	cmyk(25.3%, 81.2%, 0%, 39.6%)
CIE-LAB	lab(31.48, 55.20, -49.97)
CIE-LCH	lch(31.48, 74.46, 317.84°)
OKLab	oklab(43.43% 0.1281 -0.1416)
OKLCH	oklch(43.43% 0.191 312.1)
XYZ	xyz(13.3412, 6.8570, 31.1863)
Luminance	0.0686 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731D9A #449A1D

analogous

#341D9A #731D9A #9A1D82

triadic

#731D9A #9A731D #1D9A73

tetradic

#731D9A #9A341D #449A1D #1D829A

square

#731D9A #9A341D #449A1D #1D829A

split-complementary

#731D9A #829A1D #1D9A34

monochromatic

#260A33 #4D1366 #731D9A #9927CE #B353DF

Accessibility & contrast

On white

8.86

#731D9A on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.37

#731D9A on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731D9A

8.86:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731D9A	#FFFFFF	#000000	##FFFFFF
##731D9A	1.00	8.86	2.37	8.86
#FFFFFF	8.86	1.00	21.00	1.00
#000000	2.37	21.00	1.00	21.00
##FFFFFF	8.86	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#00469D

Deuteranopia (green-blind)

#004C97

Tritanopia (blue-blind)

#6E3C5C

Achromatopsia (no color)

#4A4A4A

Design tokens & code

CSS

--color: #731d9a;
/* rgb */ color: rgb(115, 29, 154);
/* oklch */ color: oklch(43.4% 0.191 312.1);

Tailwind

colors: {
  custom: {
    50: '#a065b9',
    500: '#731d9a',
    950: '#000000',
  },
}

SCSS

$custom: #731d9a;
$custom-light: #a065b9;
$custom-dark: #000000;

JSON

{
  "hex": "#731d9a",
  "rgb": {
    "r": 115,
    "g": 29,
    "b": 154
  },
  "hsl": {
    "h": 281.28,
    "s": 68.306,
    "l": 35.882
  },
  "oklch": {
    "l": 0.43428,
    "c": 0.19092,
    "h": 312.1
  },
  "luminance": 0.06857
}

Semantic roles & 50–950 ramp

primary

#731D9A

secondary

#74C251

accent

#EB3D73

background

#FAF6FB

surface

#F4EBF6

border

#CEC6D0

text

#0F0611

muted

#7F7A80

Preview Lab

Preview with #731D9A

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →