#731D95#731D95

#731D95 is a dark, vivid purple. Relative luminance 0.067; OKLCH L 43.0% C 0.186 H 313.9°. Best body text is #FFFFFF at 8.98:1 contrast (WCAG AA passes).

Color values

HEX	#731D95
RGB	rgb(115, 29, 149)
HSL	hsl(283, 67%, 35%)
HSV	hsv(283, 81%, 58%)
CMYK	cmyk(22.8%, 80.5%, 0%, 41.6%)
CIE-LAB	lab(31.10, 54.16, -47.53)
CIE-LCH	lch(31.10, 72.06, 318.73°)
OKLab	oklab(43.04% 0.1292 -0.1344)
OKLCH	oklch(43.04% 0.186 313.9)
XYZ	xyz(12.9335, 6.6939, 29.0387)
Luminance	0.0669 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731D95 #3F951D

analogous

#371D95 #731D95 #951D7B

triadic

#731D95 #95731D #1D9573

tetradic

#731D95 #95371D #3F951D #1D7B95

square

#731D95 #95371D #3F951D #1D7B95

split-complementary

#731D95 #7B951D #1D9537

monochromatic

#24092F #4B1362 #731D95 #9B27C8 #B550DD

Accessibility & contrast

On white

8.98

#731D95 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.34

#731D95 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731D95

8.98:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731D95	#FFFFFF	#000000	##FFFFFF
##731D95	1.00	8.98	2.34	8.98
#FFFFFF	8.98	1.00	21.00	1.00
#000000	2.34	21.00	1.00	21.00
##FFFFFF	8.98	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004598

Deuteranopia (green-blind)

#104B93

Tritanopia (blue-blind)

#703A59

Achromatopsia (no color)

#494949

Design tokens & code

CSS

--color: #731d95;
/* rgb */ color: rgb(115, 29, 149);
/* oklch */ color: oklch(43.0% 0.186 313.9);

Tailwind

colors: {
  custom: {
    50: '#a064b5',
    500: '#731d95',
    950: '#000000',
  },
}

SCSS

$custom: #731d95;
$custom-light: #a064b5;
$custom-dark: #000000;

JSON

{
  "hex": "#731d95",
  "rgb": {
    "r": 115,
    "g": 29,
    "b": 149
  },
  "hsl": {
    "h": 283,
    "s": 67.416,
    "l": 34.902
  },
  "oklch": {
    "l": 0.43043,
    "c": 0.18639,
    "h": 313.9
  },
  "luminance": 0.06693
}

Semantic roles & 50–950 ramp

primary

#731D95

secondary

#6EC04E

accent

#EA3D6E

background

#FAF6FB

surface

#F4EBF6

border

#CEC6D0

text

#0F0611

muted

#7F7A80

Preview Lab

Preview with #731D95

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →