#731D8F#731D8F

#731D8F is a dark, vivid purple. Relative luminance 0.065; OKLCH L 42.6% C 0.181 H 316.0°. Best body text is #FFFFFF at 9.12:1 contrast (WCAG AA passes).

Color values

HEX	#731D8F
RGB	rgb(115, 29, 143)
HSL	hsl(285, 66%, 34%)
HSV	hsv(285, 80%, 56%)
CMYK	cmyk(19.6%, 79.7%, 0%, 43.9%)
CIE-LAB	lab(30.66, 52.93, -44.55)
CIE-LCH	lch(30.66, 69.19, 319.91°)
OKLab	oklab(42.59% 0.1303 -0.1257)
OKLCH	oklch(42.59% 0.181 316)
XYZ	xyz(12.4667, 6.5072, 26.5806)
Luminance	0.0651 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731D8F #398F1D

analogous

#3A1D8F #731D8F #8F1D72

triadic

#731D8F #8F731D #1D8F73

tetradic

#731D8F #8F3A1D #398F1D #1D728F

square

#731D8F #8F3A1D #398F1D #1D728F

split-complementary

#731D8F #728F1D #1D8F3A

monochromatic

#210829 #4A135C #731D8F #9C27C2 #B84CDB

Accessibility & contrast

On white

9.12

#731D8F on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.30

#731D8F on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731D8F

9.12:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731D8F	#FFFFFF	#000000	##FFFFFF
##731D8F	1.00	9.12	2.30	9.12
#FFFFFF	9.12	1.00	21.00	1.00
#000000	2.30	21.00	1.00	21.00
##FFFFFF	9.12	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004392

Deuteranopia (green-blind)

#1B4A8D

Tritanopia (blue-blind)

#713756

Achromatopsia (no color)

#484848

Design tokens & code

CSS

--color: #731d8f;
/* rgb */ color: rgb(115, 29, 143);
/* oklch */ color: oklch(42.6% 0.181 316.0);

Tailwind

colors: {
  custom: {
    50: '#9f64b0',
    500: '#731d8f',
    950: '#000000',
  },
}

SCSS

$custom: #731d8f;
$custom-light: #9f64b0;
$custom-dark: #000000;

JSON

{
  "hex": "#731d8f",
  "rgb": {
    "r": 115,
    "g": 29,
    "b": 143
  },
  "hsl": {
    "h": 285.263,
    "s": 66.279,
    "l": 33.725
  },
  "oklch": {
    "l": 0.42592,
    "c": 0.18099,
    "h": 316
  },
  "luminance": 0.06507
}

Semantic roles & 50–950 ramp

primary

#731D8F

secondary

#67BD4B

accent

#E93F68

background

#FAF6FA

surface

#F4EBF5

border

#CEC6CF

text

#0F0611

muted

#7F7A80

Preview Lab

Preview with #731D8F

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →