#731D8E#731D8E

#731D8E is a dark, vivid purple. Relative luminance 0.065; OKLCH L 42.5% C 0.180 H 316.4°. Best body text is #FFFFFF at 9.15:1 contrast (WCAG AA passes).

Color values

HEX	#731D8E
RGB	rgb(115, 29, 142)
HSL	hsl(286, 66%, 34%)
HSV	hsv(286, 80%, 56%)
CMYK	cmyk(19%, 79.6%, 0%, 44.3%)
CIE-LAB	lab(30.59, 52.73, -44.05)
CIE-LCH	lch(30.59, 68.71, 320.12°)
OKLab	oklab(42.52% 0.1304 -0.1242)
OKLCH	oklch(42.52% 0.18 316.4)
XYZ	xyz(12.3913, 6.4771, 26.1834)
Luminance	0.0648 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731D8E #388E1D

analogous

#3A1D8E #731D8E #8E1D70

triadic

#731D8E #8E731D #1D8E73

tetradic

#731D8E #8E3A1D #388E1D #1D708E

square

#731D8E #8E3A1D #388E1D #1D708E

split-complementary

#731D8E #708E1D #1D8E3A

monochromatic

#210828 #4A135B #731D8E #9C27C1 #B84BDA

Accessibility & contrast

On white

9.15

#731D8E on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.30

#731D8E on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731D8E

9.15:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731D8E	#FFFFFF	#000000	##FFFFFF
##731D8E	1.00	9.15	2.30	9.15
#FFFFFF	9.15	1.00	21.00	1.00
#000000	2.30	21.00	1.00	21.00
##FFFFFF	9.15	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004391

Deuteranopia (green-blind)

#1C4A8C

Tritanopia (blue-blind)

#713755

Achromatopsia (no color)

#484848

Design tokens & code

CSS

--color: #731d8e;
/* rgb */ color: rgb(115, 29, 142);
/* oklch */ color: oklch(42.5% 0.180 316.4);

Tailwind

colors: {
  custom: {
    50: '#9f64b0',
    500: '#731d8e',
    950: '#000000',
  },
}

SCSS

$custom: #731d8e;
$custom-light: #9f64b0;
$custom-dark: #000000;

JSON

{
  "hex": "#731d8e",
  "rgb": {
    "r": 115,
    "g": 29,
    "b": 142
  },
  "hsl": {
    "h": 285.664,
    "s": 66.082,
    "l": 33.529
  },
  "oklch": {
    "l": 0.42519,
    "c": 0.1801,
    "h": 316.4
  },
  "luminance": 0.06477
}

Semantic roles & 50–950 ramp

primary

#731D8E

secondary

#66BD4A

accent

#E93F67

background

#FAF6FA

surface

#F4EBF5

border

#CEC6CF

text

#0F0610

muted

#7F7A7F

Preview Lab

Preview with #731D8E

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →