#731D8D#731D8D

#731D8D is a dark, vivid purple. Relative luminance 0.064; OKLCH L 42.4% C 0.179 H 316.8°. Best body text is #FFFFFF at 9.17:1 contrast (WCAG AA passes).

Color values

HEX	#731D8D
RGB	rgb(115, 29, 141)
HSL	hsl(286, 66%, 33%)
HSV	hsv(286, 79%, 55%)
CMYK	cmyk(18.4%, 79.4%, 0%, 44.7%)
CIE-LAB	lab(30.51, 52.53, -43.55)
CIE-LCH	lch(30.51, 68.23, 320.34°)
OKLab	oklab(42.45% 0.1306 -0.1227)
OKLCH	oklch(42.45% 0.179 316.8)
XYZ	xyz(12.3166, 6.4472, 25.7898)
Luminance	0.0645 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731D8D #378D1D

analogous

#3B1D8D #731D8D #8D1D6F

triadic

#731D8D #8D731D #1D8D73

tetradic

#731D8D #8D3B1D #378D1D #1D6F8D

square

#731D8D #8D3B1D #378D1D #1D6F8D

split-complementary

#731D8D #6F8D1D #1D8D3B

monochromatic

#200827 #4A135A #731D8D #9C27C0 #B94BDA

Accessibility & contrast

On white

9.17

#731D8D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.29

#731D8D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731D8D

9.17:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731D8D	#FFFFFF	#000000	##FFFFFF
##731D8D	1.00	9.17	2.29	9.17
#FFFFFF	9.17	1.00	21.00	1.00
#000000	2.29	21.00	1.00	21.00
##FFFFFF	9.17	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004390

Deuteranopia (green-blind)

#1E4A8B

Tritanopia (blue-blind)

#713655

Achromatopsia (no color)

#484848

Design tokens & code

CSS

--color: #731d8d;
/* rgb */ color: rgb(115, 29, 141);
/* oklch */ color: oklch(42.4% 0.179 316.8);

Tailwind

colors: {
  custom: {
    50: '#9f64af',
    500: '#731d8d',
    950: '#000000',
  },
}

SCSS

$custom: #731d8d;
$custom-light: #9f64af;
$custom-dark: #000000;

JSON

{
  "hex": "#731d8d",
  "rgb": {
    "r": 115,
    "g": 29,
    "b": 141
  },
  "hsl": {
    "h": 286.071,
    "s": 65.882,
    "l": 33.333
  },
  "oklch": {
    "l": 0.42445,
    "c": 0.1792,
    "h": 316.8
  },
  "luminance": 0.06447
}

Semantic roles & 50–950 ramp

primary

#731D8D

secondary

#64BC4A

accent

#E93F66

background

#FAF6FA

surface

#F4EBF4

border

#CEC6CE

text

#0F0610

muted

#7F7A7F

Preview Lab

Preview with #731D8D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →