#731D88#731D88

#731D88 is a dark, vivid purple. Relative luminance 0.063; OKLCH L 42.1% C 0.175 H 318.7°. Best body text is #FFFFFF at 9.29:1 contrast (WCAG AA passes).

Color values

HEX	#731D88
RGB	rgb(115, 29, 136)
HSL	hsl(288, 65%, 32%)
HSV	hsv(288, 79%, 53%)
CMYK	cmyk(15.4%, 78.7%, 0%, 46.7%)
CIE-LAB	lab(30.16, 51.53, -41.01)
CIE-LCH	lch(30.16, 65.86, 321.48°)
OKLab	oklab(42.08% 0.1313 -0.1153)
OKLCH	oklch(42.08% 0.175 318.7)
XYZ	xyz(11.9529, 6.3017, 23.8745)
Luminance	0.0630 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731D88 #32881D

analogous

#3D1D88 #731D88 #881D68

triadic

#731D88 #88731D #1D8873

tetradic

#731D88 #883D1D #32881D #1D6888

square

#731D88 #883D1D #32881D #1D6888

split-complementary

#731D88 #68881D #1D883D

monochromatic

#1E0723 #481256 #731D88 #9E28BA #BC48D8

Accessibility & contrast

On white

9.29

#731D88 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.26

#731D88 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731D88

9.29:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731D88	#FFFFFF	#000000	##FFFFFF
##731D88	1.00	9.29	2.26	9.29
#FFFFFF	9.29	1.00	21.00	1.00
#000000	2.26	21.00	1.00	21.00
##FFFFFF	9.29	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#00428B

Deuteranopia (green-blind)

#244A86

Tritanopia (blue-blind)

#733452

Achromatopsia (no color)

#474747

Design tokens & code

CSS

--color: #731d88;
/* rgb */ color: rgb(115, 29, 136);
/* oklch */ color: oklch(42.1% 0.175 318.7);

Tailwind

colors: {
  custom: {
    50: '#9f64ab',
    500: '#731d88',
    950: '#000000',
  },
}

SCSS

$custom: #731d88;
$custom-light: #9f64ab;
$custom-dark: #000000;

JSON

{
  "hex": "#731d88",
  "rgb": {
    "r": 115,
    "g": 29,
    "b": 136
  },
  "hsl": {
    "h": 288.224,
    "s": 64.848,
    "l": 32.353
  },
  "oklch": {
    "l": 0.42084,
    "c": 0.17474,
    "h": 318.7
  },
  "luminance": 0.06301
}

Semantic roles & 50–950 ramp

primary

#731D88

secondary

#5DBA47

accent

#E84061

background

#FAF6FA

surface

#F4EBF4

border

#CEC6CE

text

#0F0610

muted

#7F7A7F

Preview Lab

Preview with #731D88

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →