#731D87#731D87

#731D87 is a dark, vivid purple. Relative luminance 0.063; OKLCH L 42.0% C 0.174 H 319.1°. Best body text is #FFFFFF at 9.31:1 contrast (WCAG AA passes).

Color values

HEX	#731D87
RGB	rgb(115, 29, 135)
HSL	hsl(289, 65%, 32%)
HSV	hsv(289, 79%, 53%)
CMYK	cmyk(14.8%, 78.5%, 0%, 47.1%)
CIE-LAB	lab(30.09, 51.34, -40.50)
CIE-LCH	lch(30.09, 65.39, 321.73°)
OKLab	oklab(42.01% 0.1315 -0.1138)
OKLCH	oklch(42.01% 0.174 319.1)
XYZ	xyz(11.8822, 6.2734, 23.5020)
Luminance	0.0627 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731D87 #31871D

analogous

#3E1D87 #731D87 #871D66

triadic

#731D87 #87731D #1D8773

tetradic

#731D87 #873E1D #31871D #1D6687

square

#731D87 #873E1D #31871D #1D6687

split-complementary

#731D87 #66871D #1D873E

monochromatic

#1D0722 #481255 #731D87 #9E28B9 #BC47D7

Accessibility & contrast

On white

9.31

#731D87 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.25

#731D87 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731D87

9.31:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731D87	#FFFFFF	#000000	##FFFFFF
##731D87	1.00	9.31	2.25	9.31
#FFFFFF	9.31	1.00	21.00	1.00
#000000	2.25	21.00	1.00	21.00
##FFFFFF	9.31	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#00418A

Deuteranopia (green-blind)

#254A85

Tritanopia (blue-blind)

#733451

Achromatopsia (no color)

#474747

Design tokens & code

CSS

--color: #731d87;
/* rgb */ color: rgb(115, 29, 135);
/* oklch */ color: oklch(42.0% 0.174 319.1);

Tailwind

colors: {
  custom: {
    50: '#9f64aa',
    500: '#731d87',
    950: '#000000',
  },
}

SCSS

$custom: #731d87;
$custom-light: #9f64aa;
$custom-dark: #000000;

JSON

{
  "hex": "#731d87",
  "rgb": {
    "r": 115,
    "g": 29,
    "b": 135
  },
  "hsl": {
    "h": 288.679,
    "s": 64.634,
    "l": 32.157
  },
  "oklch": {
    "l": 0.42013,
    "c": 0.17385,
    "h": 319.1
  },
  "luminance": 0.06273
}

Semantic roles & 50–950 ramp

primary

#731D87

secondary

#5CB946

accent

#E84060

background

#FAF6FA

surface

#F4EBF4

border

#CEC6CE

text

#0F0610

muted

#7F7A7F

Preview Lab

Preview with #731D87

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →