#731D86#731D86

#731D86 is a dark, vivid purple. Relative luminance 0.062; OKLCH L 41.9% C 0.173 H 319.5°. Best body text is #FFFFFF at 9.34:1 contrast (WCAG AA passes).

Color values

HEX	#731D86
RGB	rgb(115, 29, 134)
HSL	hsl(289, 64%, 32%)
HSV	hsv(289, 78%, 53%)
CMYK	cmyk(14.2%, 78.4%, 0%, 47.5%)
CIE-LAB	lab(30.02, 51.14, -39.99)
CIE-LCH	lch(30.02, 64.92, 321.98°)
OKLab	oklab(41.94% 0.1316 -0.1123)
OKLCH	oklch(41.94% 0.173 319.5)
XYZ	xyz(11.8121, 6.2454, 23.1329)
Luminance	0.0624 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731D86 #30861D

analogous

#3F1D86 #731D86 #861D65

triadic

#731D86 #86731D #1D8673

tetradic

#731D86 #863F1D #30861D #1D6586

square

#731D86 #863F1D #30861D #1D6586

split-complementary

#731D86 #65861D #1D863F

monochromatic

#1D0721 #481254 #731D86 #9E28B8 #BD46D7

Accessibility & contrast

On white

9.34

#731D86 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.25

#731D86 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731D86

9.34:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731D86	#FFFFFF	#000000	##FFFFFF
##731D86	1.00	9.34	2.25	9.34
#FFFFFF	9.34	1.00	21.00	1.00
#000000	2.25	21.00	1.00	21.00
##FFFFFF	9.34	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004189

Deuteranopia (green-blind)

#264A84

Tritanopia (blue-blind)

#733351

Achromatopsia (no color)

#474747

Design tokens & code

CSS

--color: #731d86;
/* rgb */ color: rgb(115, 29, 134);
/* oklch */ color: oklch(41.9% 0.173 319.5);

Tailwind

colors: {
  custom: {
    50: '#9f64aa',
    500: '#731d86',
    950: '#000000',
  },
}

SCSS

$custom: #731d86;
$custom-light: #9f64aa;
$custom-dark: #000000;

JSON

{
  "hex": "#731d86",
  "rgb": {
    "r": 115,
    "g": 29,
    "b": 134
  },
  "hsl": {
    "h": 289.143,
    "s": 64.417,
    "l": 31.961
  },
  "oklch": {
    "l": 0.41943,
    "c": 0.17297,
    "h": 319.5
  },
  "luminance": 0.06245
}

Semantic roles & 50–950 ramp

primary

#731D86

secondary

#5BB946

accent

#E7405F

background

#FAF6FA

surface

#F4EBF4

border

#CEC6CE

text

#0F0610

muted

#7F7A7F

Preview Lab

Preview with #731D86

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →