#731D85#731D85

#731D85 is a dark, vivid purple. Relative luminance 0.062; OKLCH L 41.9% C 0.172 H 319.9°. Best body text is #FFFFFF at 9.36:1 contrast (WCAG AA passes).

Color values

HEX	#731D85
RGB	rgb(115, 29, 133)
HSL	hsl(290, 64%, 32%)
HSV	hsv(290, 78%, 52%)
CMYK	cmyk(13.5%, 78.2%, 0%, 47.8%)
CIE-LAB	lab(29.95, 50.95, -39.48)
CIE-LCH	lch(29.95, 64.45, 322.23°)
OKLab	oklab(41.87% 0.1317 -0.1108)
OKLCH	oklch(41.87% 0.172 319.9)
XYZ	xyz(11.7427, 6.2176, 22.7673)
Luminance	0.0622 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731D85 #2F851D

analogous

#3F1D85 #731D85 #851D63

triadic

#731D85 #85731D #1D8573

tetradic

#731D85 #853F1D #2F851D #1D6385

square

#731D85 #853F1D #2F851D #1D6385

split-complementary

#731D85 #63851D #1D853F

monochromatic

#1C0721 #481253 #731D85 #9E28B7 #BE46D7

Accessibility & contrast

On white

9.36

#731D85 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.24

#731D85 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731D85

9.36:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731D85	#FFFFFF	#000000	##FFFFFF
##731D85	1.00	9.36	2.24	9.36
#FFFFFF	9.36	1.00	21.00	1.00
#000000	2.24	21.00	1.00	21.00
##FFFFFF	9.36	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004188

Deuteranopia (green-blind)

#274983

Tritanopia (blue-blind)

#733350

Achromatopsia (no color)

#474747

Design tokens & code

CSS

--color: #731d85;
/* rgb */ color: rgb(115, 29, 133);
/* oklch */ color: oklch(41.9% 0.172 319.9);

Tailwind

colors: {
  custom: {
    50: '#9f64a9',
    500: '#731d85',
    950: '#000000',
  },
}

SCSS

$custom: #731d85;
$custom-light: #9f64a9;
$custom-dark: #000000;

JSON

{
  "hex": "#731d85",
  "rgb": {
    "r": 115,
    "g": 29,
    "b": 133
  },
  "hsl": {
    "h": 289.615,
    "s": 64.198,
    "l": 31.765
  },
  "oklch": {
    "l": 0.41873,
    "c": 0.17208,
    "h": 319.9
  },
  "luminance": 0.06217
}

Semantic roles & 50–950 ramp

primary

#731D85

secondary

#5AB846

accent

#E7415D

background

#FAF6FA

surface

#F4EBF4

border

#CEC6CE

text

#0F0610

muted

#7F7A7F

Preview Lab

Preview with #731D85

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →