#731D83#731D83

#731D83 is a dark, vivid purple. Relative luminance 0.062; OKLCH L 41.7% C 0.170 H 320.8°. Best body text is #FFFFFF at 9.41:1 contrast (WCAG AA passes).

Color values

HEX	#731D83
RGB	rgb(115, 29, 131)
HSL	hsl(291, 64%, 31%)
HSV	hsv(291, 78%, 51%)
CMYK	cmyk(12.2%, 77.9%, 0%, 48.6%)
CIE-LAB	lab(29.82, 50.56, -38.44)
CIE-LCH	lch(29.82, 63.51, 322.75°)
OKLab	oklab(41.73% 0.1319 -0.1077)
OKLCH	oklch(41.73% 0.17 320.8)
XYZ	xyz(11.6058, 6.1629, 22.0466)
Luminance	0.0616 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731D83 #2D831D

analogous

#401D83 #731D83 #831D60

triadic

#731D83 #83731D #1D8373

tetradic

#731D83 #83401D #2D831D #1D6083

square

#731D83 #83401D #2D831D #1D6083

split-complementary

#731D83 #60831D #1D8340

monochromatic

#1B071F #471251 #731D83 #9F28B5 #BF45D6

Accessibility & contrast

On white

9.41

#731D83 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.23

#731D83 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731D83

9.41:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731D83	#FFFFFF	#000000	##FFFFFF
##731D83	1.00	9.41	2.23	9.41
#FFFFFF	9.41	1.00	21.00	1.00
#000000	2.23	21.00	1.00	21.00
##FFFFFF	9.41	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004086

Deuteranopia (green-blind)

#294981

Tritanopia (blue-blind)

#74324F

Achromatopsia (no color)

#464646

Design tokens & code

CSS

--color: #731d83;
/* rgb */ color: rgb(115, 29, 131);
/* oklch */ color: oklch(41.7% 0.170 320.8);

Tailwind

colors: {
  custom: {
    50: '#9f63a8',
    500: '#731d83',
    950: '#000000',
  },
}

SCSS

$custom: #731d83;
$custom-light: #9f63a8;
$custom-dark: #000000;

JSON

{
  "hex": "#731d83",
  "rgb": {
    "r": 115,
    "g": 29,
    "b": 131
  },
  "hsl": {
    "h": 290.588,
    "s": 63.75,
    "l": 31.373
  },
  "oklch": {
    "l": 0.41734,
    "c": 0.17032,
    "h": 320.8
  },
  "luminance": 0.06162
}

Semantic roles & 50–950 ramp

primary

#731D83

secondary

#57B646

accent

#E7415B

background

#FAF6FA

surface

#F4EBF4

border

#CEC6CE

text

#0F060F

muted

#7F7A7F

Preview Lab

Preview with #731D83

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →