#731D82#731D82

#731D82 is a dark, vivid purple. Relative luminance 0.061; OKLCH L 41.7% C 0.169 H 321.2°. Best body text is #FFFFFF at 9.43:1 contrast (WCAG AA passes).

Color values

HEX	#731D82
RGB	rgb(115, 29, 130)
HSL	hsl(291, 64%, 31%)
HSV	hsv(291, 78%, 51%)
CMYK	cmyk(11.5%, 77.7%, 0%, 49%)
CIE-LAB	lab(29.75, 50.36, -37.92)
CIE-LCH	lch(29.75, 63.05, 323.02°)
OKLab	oklab(41.67% 0.132 -0.1062)
OKLCH	oklch(41.67% 0.169 321.2)
XYZ	xyz(11.5384, 6.1359, 21.6914)
Luminance	0.0614 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731D82 #2C821D

analogous

#401D82 #731D82 #821D5E

triadic

#731D82 #82731D #1D8273

tetradic

#731D82 #82401D #2C821D #1D5E82

square

#731D82 #82401D #2C821D #1D5E82

split-complementary

#731D82 #5E821D #1D8240

monochromatic

#1A071E #471250 #731D82 #9F28B4 #C044D5

Accessibility & contrast

On white

9.43

#731D82 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.23

#731D82 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731D82

9.43:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731D82	#FFFFFF	#000000	##FFFFFF
##731D82	1.00	9.43	2.23	9.43
#FFFFFF	9.43	1.00	21.00	1.00
#000000	2.23	21.00	1.00	21.00
##FFFFFF	9.43	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004085

Deuteranopia (green-blind)

#294980

Tritanopia (blue-blind)

#74314E

Achromatopsia (no color)

#464646

Design tokens & code

CSS

--color: #731d82;
/* rgb */ color: rgb(115, 29, 130);
/* oklch */ color: oklch(41.7% 0.169 321.2);

Tailwind

colors: {
  custom: {
    50: '#9f63a7',
    500: '#731d82',
    950: '#000000',
  },
}

SCSS

$custom: #731d82;
$custom-light: #9f63a7;
$custom-dark: #000000;

JSON

{
  "hex": "#731d82",
  "rgb": {
    "r": 115,
    "g": 29,
    "b": 130
  },
  "hsl": {
    "h": 291.089,
    "s": 63.522,
    "l": 31.176
  },
  "oklch": {
    "l": 0.41665,
    "c": 0.16944,
    "h": 321.2
  },
  "luminance": 0.06135
}

Semantic roles & 50–950 ramp

primary

#731D82

secondary

#56B546

accent

#E7415A

background

#FAF6FA

surface

#F4EBF4

border

#CEC6CE

text

#0F060F

muted

#7F7A7F

Preview Lab

Preview with #731D82

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →