#731D80#731D80

#731D80 is a dark, vivid purple. Relative luminance 0.061; OKLCH L 41.5% C 0.168 H 322.0°. Best body text is #FFFFFF at 9.47:1 contrast (WCAG AA passes).

Color values

HEX	#731D80
RGB	rgb(115, 29, 128)
HSL	hsl(292, 63%, 31%)
HSV	hsv(292, 77%, 50%)
CMYK	cmyk(10.2%, 77.3%, 0%, 49.8%)
CIE-LAB	lab(29.62, 49.98, -36.88)
CIE-LCH	lch(29.62, 62.12, 323.58°)
OKLab	oklab(41.53% 0.1322 -0.1032)
OKLCH	oklch(41.53% 0.168 322)
XYZ	xyz(11.4055, 6.0827, 20.9912)
Luminance	0.0608 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731D80 #2A801D

analogous

#411D80 #731D80 #801D5B

triadic

#731D80 #80731D #1D8073

tetradic

#731D80 #80411D #2A801D #1D5B80

square

#731D80 #80411D #2A801D #1D5B80

split-complementary

#731D80 #5B801D #1D8041

monochromatic

#19061C #46124E #731D80 #A028B2 #C143D4

Accessibility & contrast

On white

9.47

#731D80 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.22

#731D80 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731D80

9.47:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731D80	#FFFFFF	#000000	##FFFFFF
##731D80	1.00	9.47	2.22	9.47
#FFFFFF	9.47	1.00	21.00	1.00
#000000	2.22	21.00	1.00	21.00
##FFFFFF	9.47	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004083

Deuteranopia (green-blind)

#2B497E

Tritanopia (blue-blind)

#74304D

Achromatopsia (no color)

#464646

Design tokens & code

CSS

--color: #731d80;
/* rgb */ color: rgb(115, 29, 128);
/* oklch */ color: oklch(41.5% 0.168 322.0);

Tailwind

colors: {
  custom: {
    50: '#9f63a5',
    500: '#731d80',
    950: '#000000',
  },
}

SCSS

$custom: #731d80;
$custom-light: #9f63a5;
$custom-dark: #000000;

JSON

{
  "hex": "#731d80",
  "rgb": {
    "r": 115,
    "g": 29,
    "b": 128
  },
  "hsl": {
    "h": 292.121,
    "s": 63.057,
    "l": 30.784
  },
  "oklch": {
    "l": 0.41528,
    "c": 0.16768,
    "h": 322
  },
  "luminance": 0.06082
}

Semantic roles & 50–950 ramp

primary

#731D80

secondary

#54B345

accent

#E64257

background

#FAF6FA

surface

#F4EBF4

border

#CEC6CE

text

#0F060F

muted

#7F7A7F

Preview Lab

Preview with #731D80

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →