#731D7F#731D7F

#731D7F is a dark, vivid purple. Relative luminance 0.061; OKLCH L 41.5% C 0.167 H 322.5°. Best body text is #FFFFFF at 9.50:1 contrast (WCAG AA passes).

Color values

HEX	#731D7F
RGB	rgb(115, 29, 127)
HSL	hsl(293, 63%, 31%)
HSV	hsv(293, 77%, 50%)
CMYK	cmyk(9.4%, 77.2%, 0%, 50.2%)
CIE-LAB	lab(29.55, 49.79, -36.36)
CIE-LCH	lch(29.55, 61.65, 323.86°)
OKLab	oklab(41.46% 0.1323 -0.1016)
OKLCH	oklch(41.46% 0.167 322.5)
XYZ	xyz(11.3400, 6.0565, 20.6463)
Luminance	0.0606 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731D7F #297F1D

analogous

#421D7F #731D7F #7F1D5A

triadic

#731D7F #7F731D #1D7F73

tetradic

#731D7F #7F421D #297F1D #1D5A7F

square

#731D7F #7F421D #297F1D #1D5A7F

split-complementary

#731D7F #5A7F1D #1D7F42

monochromatic

#19061B #46124D #731D7F #A028B1 #C242D4

Accessibility & contrast

On white

9.50

#731D7F on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.21

#731D7F on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731D7F

9.50:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731D7F	#FFFFFF	#000000	##FFFFFF
##731D7F	1.00	9.50	2.21	9.50
#FFFFFF	9.50	1.00	21.00	1.00
#000000	2.21	21.00	1.00	21.00
##FFFFFF	9.50	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003F82

Deuteranopia (green-blind)

#2C497D

Tritanopia (blue-blind)

#75304D

Achromatopsia (no color)

#464646

Design tokens & code

CSS

--color: #731d7f;
/* rgb */ color: rgb(115, 29, 127);
/* oklch */ color: oklch(41.5% 0.167 322.5);

Tailwind

colors: {
  custom: {
    50: '#9f63a5',
    500: '#731d7f',
    950: '#000000',
  },
}

SCSS

$custom: #731d7f;
$custom-light: #9f63a5;
$custom-dark: #000000;

JSON

{
  "hex": "#731d7f",
  "rgb": {
    "r": 115,
    "g": 29,
    "b": 127
  },
  "hsl": {
    "h": 292.653,
    "s": 62.821,
    "l": 30.588
  },
  "oklch": {
    "l": 0.41461,
    "c": 0.16682,
    "h": 322.5
  },
  "luminance": 0.06056
}

Semantic roles & 50–950 ramp

primary

#731D7F

secondary

#53B245

accent

#E64256

background

#FAF6FA

surface

#F4EBF4

border

#CEC6CE

text

#0F060F

muted

#7F7A7F

Preview Lab

Preview with #731D7F

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →