#731D7E#731D7E

#731D7E is a dark, vivid purple. Relative luminance 0.060; OKLCH L 41.4% C 0.166 H 322.9°. Best body text is #FFFFFF at 9.52:1 contrast (WCAG AA passes).

Color values

HEX	#731D7E
RGB	rgb(115, 29, 126)
HSL	hsl(293, 63%, 30%)
HSV	hsv(293, 77%, 49%)
CMYK	cmyk(8.7%, 77%, 0%, 50.6%)
CIE-LAB	lab(29.49, 49.60, -35.83)
CIE-LCH	lch(29.49, 61.19, 324.15°)
OKLab	oklab(41.39% 0.1324 -0.1001)
OKLCH	oklch(41.39% 0.166 322.9)
XYZ	xyz(11.2751, 6.0306, 20.3048)
Luminance	0.0603 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731D7E #287E1D

analogous

#421D7E #731D7E #7E1D58

triadic

#731D7E #7E731D #1D7E73

tetradic

#731D7E #7E421D #287E1D #1D587E

square

#731D7E #7E421D #287E1D #1D587E

split-complementary

#731D7E #587E1D #1D7E42

monochromatic

#18061B #46124C #731D7E #A028B0 #C342D3

Accessibility & contrast

On white

9.52

#731D7E on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.21

#731D7E on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731D7E

9.52:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731D7E	#FFFFFF	#000000	##FFFFFF
##731D7E	1.00	9.52	2.21	9.52
#FFFFFF	9.52	1.00	21.00	1.00
#000000	2.21	21.00	1.00	21.00
##FFFFFF	9.52	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003F81

Deuteranopia (green-blind)

#2D497C

Tritanopia (blue-blind)

#752F4C

Achromatopsia (no color)

#454545

Design tokens & code

CSS

--color: #731d7e;
/* rgb */ color: rgb(115, 29, 126);
/* oklch */ color: oklch(41.4% 0.166 322.9);

Tailwind

colors: {
  custom: {
    50: '#9f63a4',
    500: '#731d7e',
    950: '#000000',
  },
}

SCSS

$custom: #731d7e;
$custom-light: #9f63a4;
$custom-dark: #000000;

JSON

{
  "hex": "#731d7e",
  "rgb": {
    "r": 115,
    "g": 29,
    "b": 126
  },
  "hsl": {
    "h": 293.196,
    "s": 62.581,
    "l": 30.392
  },
  "oklch": {
    "l": 0.41393,
    "c": 0.16594,
    "h": 322.9
  },
  "luminance": 0.0603
}

Semantic roles & 50–950 ramp

primary

#731D7E

secondary

#52B145

accent

#E64255

background

#FAF6FA

surface

#F4EBF4

border

#CEC6CE

text

#0F060F

muted

#7F7A7F

Preview Lab

Preview with #731D7E

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →