#731D7D#731D7D

#731D7D is a dark, vivid purple. Relative luminance 0.060; OKLCH L 41.3% C 0.165 H 323.3°. Best body text is #FFFFFF at 9.54:1 contrast (WCAG AA passes).

Color values

HEX	#731D7D
RGB	rgb(115, 29, 125)
HSL	hsl(294, 62%, 30%)
HSV	hsv(294, 77%, 49%)
CMYK	cmyk(8%, 76.8%, 0%, 51%)
CIE-LAB	lab(29.42, 49.41, -35.31)
CIE-LCH	lch(29.42, 60.73, 324.45°)
OKLab	oklab(41.33% 0.1324 -0.0986)
OKLCH	oklch(41.33% 0.165 323.3)
XYZ	xyz(11.2109, 6.0049, 19.9666)
Luminance	0.0600 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731D7D #277D1D

analogous

#431D7D #731D7D #7D1D57

triadic

#731D7D #7D731D #1D7D73

tetradic

#731D7D #7D431D #277D1D #1D577D

square

#731D7D #7D431D #277D1D #1D577D

split-complementary

#731D7D #577D1D #1D7D43

monochromatic

#18061A #45114B #731D7D #A129AF #C441D3

Accessibility & contrast

On white

9.54

#731D7D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.20

#731D7D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731D7D

9.54:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731D7D	#FFFFFF	#000000	##FFFFFF
##731D7D	1.00	9.54	2.20	9.54
#FFFFFF	9.54	1.00	21.00	1.00
#000000	2.20	21.00	1.00	21.00
##FFFFFF	9.54	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003F80

Deuteranopia (green-blind)

#2E497B

Tritanopia (blue-blind)

#752F4C

Achromatopsia (no color)

#454545

Design tokens & code

CSS

--color: #731d7d;
/* rgb */ color: rgb(115, 29, 125);
/* oklch */ color: oklch(41.3% 0.165 323.3);

Tailwind

colors: {
  custom: {
    50: '#9f63a3',
    500: '#731d7d',
    950: '#000000',
  },
}

SCSS

$custom: #731d7d;
$custom-light: #9f63a3;
$custom-dark: #000000;

JSON

{
  "hex": "#731d7d",
  "rgb": {
    "r": 115,
    "g": 29,
    "b": 125
  },
  "hsl": {
    "h": 293.75,
    "s": 62.338,
    "l": 30.196
  },
  "oklch": {
    "l": 0.41327,
    "c": 0.16508,
    "h": 323.3
  },
  "luminance": 0.06004
}

Semantic roles & 50–950 ramp

primary

#731D7D

secondary

#50B145

accent

#E54253

background

#FAF6FA

surface

#F4EBF4

border

#CEC6CE

text

#0F060F

muted

#7F7A7F

Preview Lab

Preview with #731D7D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →