#731D7C#731D7C

#731D7C is a dark, vivid purple. Relative luminance 0.060; OKLCH L 41.3% C 0.164 H 323.8°. Best body text is #FFFFFF at 9.56:1 contrast (WCAG AA passes).

Color values

HEX	#731D7C
RGB	rgb(115, 29, 124)
HSL	hsl(294, 62%, 30%)
HSV	hsv(294, 77%, 49%)
CMYK	cmyk(7.3%, 76.6%, 0%, 51.4%)
CIE-LAB	lab(29.36, 49.23, -34.78)
CIE-LCH	lch(29.36, 60.27, 324.76°)
OKLab	oklab(41.26% 0.1325 -0.097)
OKLCH	oklch(41.26% 0.164 323.8)
XYZ	xyz(11.1474, 5.9795, 19.6319)
Luminance	0.0598 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731D7C #267C1D

analogous

#441D7C #731D7C #7C1D55

triadic

#731D7C #7C731D #1D7C73

tetradic

#731D7C #7C441D #267C1D #1D557C

square

#731D7C #7C441D #267C1D #1D557C

split-complementary

#731D7C #557C1D #1D7C44

monochromatic

#170619 #45114A #731D7C #A129AE #C541D3

Accessibility & contrast

On white

9.56

#731D7C on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.20

#731D7C on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731D7C

9.56:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731D7C	#FFFFFF	#000000	##FFFFFF
##731D7C	1.00	9.56	2.20	9.56
#FFFFFF	9.56	1.00	21.00	1.00
#000000	2.20	21.00	1.00	21.00
##FFFFFF	9.56	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003F7F

Deuteranopia (green-blind)

#2E497A

Tritanopia (blue-blind)

#752E4B

Achromatopsia (no color)

#454545

Design tokens & code

CSS

--color: #731d7c;
/* rgb */ color: rgb(115, 29, 124);
/* oklch */ color: oklch(41.3% 0.164 323.8);

Tailwind

colors: {
  custom: {
    50: '#9f63a2',
    500: '#731d7c',
    950: '#000000',
  },
}

SCSS

$custom: #731d7c;
$custom-light: #9f63a2;
$custom-dark: #000000;

JSON

{
  "hex": "#731d7c",
  "rgb": {
    "r": 115,
    "g": 29,
    "b": 124
  },
  "hsl": {
    "h": 294.316,
    "s": 62.092,
    "l": 30
  },
  "oklch": {
    "l": 0.4126,
    "c": 0.16421,
    "h": 323.8
  },
  "luminance": 0.05979
}

Semantic roles & 50–950 ramp

primary

#731D7C

secondary

#4FB045

accent

#E54352

background

#FAF6FA

surface

#F3EBF3

border

#CDC6CD

text

#0F060F

muted

#7F7A7F

Preview Lab

Preview with #731D7C

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →