#731D7B#731D7B

#731D7B is a dark, vivid purple. Relative luminance 0.060; OKLCH L 41.2% C 0.163 H 324.2°. Best body text is #FFFFFF at 9.59:1 contrast (WCAG AA passes).

Color values

HEX	#731D7B
RGB	rgb(115, 29, 123)
HSL	hsl(295, 62%, 30%)
HSV	hsv(295, 76%, 48%)
CMYK	cmyk(6.5%, 76.4%, 0%, 51.8%)
CIE-LAB	lab(29.30, 49.04, -34.25)
CIE-LCH	lch(29.30, 59.82, 325.07°)
OKLab	oklab(41.2% 0.1325 -0.0955)
OKLCH	oklch(41.2% 0.163 324.2)
XYZ	xyz(11.0844, 5.9543, 19.3005)
Luminance	0.0595 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731D7B #257B1D

analogous

#441D7B #731D7B #7B1D54

triadic

#731D7B #7B731D #1D7B73

tetradic

#731D7B #7B441D #257B1D #1D547B

square

#731D7B #7B441D #257B1D #1D547B

split-complementary

#731D7B #547B1D #1D7B44

monochromatic

#170619 #451149 #731D7B #A129AD #C640D2

Accessibility & contrast

On white

9.59

#731D7B on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.19

#731D7B on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731D7B

9.59:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731D7B	#FFFFFF	#000000	##FFFFFF
##731D7B	1.00	9.59	2.19	9.59
#FFFFFF	9.59	1.00	21.00	1.00
#000000	2.19	21.00	1.00	21.00
##FFFFFF	9.59	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003F7E

Deuteranopia (green-blind)

#2F4879

Tritanopia (blue-blind)

#752E4B

Achromatopsia (no color)

#454545

Design tokens & code

CSS

--color: #731d7b;
/* rgb */ color: rgb(115, 29, 123);
/* oklch */ color: oklch(41.2% 0.163 324.2);

Tailwind

colors: {
  custom: {
    50: '#9f63a2',
    500: '#731d7b',
    950: '#000000',
  },
}

SCSS

$custom: #731d7b;
$custom-light: #9f63a2;
$custom-dark: #000000;

JSON

{
  "hex": "#731d7b",
  "rgb": {
    "r": 115,
    "g": 29,
    "b": 123
  },
  "hsl": {
    "h": 294.894,
    "s": 61.842,
    "l": 29.804
  },
  "oklch": {
    "l": 0.41195,
    "c": 0.16335,
    "h": 324.2
  },
  "luminance": 0.05954
}

Semantic roles & 50–950 ramp

primary

#731D7B

secondary

#4EAF45

accent

#E54351

background

#FAF6FA

surface

#F3EBF3

border

#CDC6CD

text

#0F060F

muted

#7F7A7F

Preview Lab

Preview with #731D7B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →