#731D7A#731D7A

#731D7A is a dark, vivid purple. Relative luminance 0.059; OKLCH L 41.1% C 0.162 H 324.7°. Best body text is #FFFFFF at 9.61:1 contrast (WCAG AA passes).

Color values

HEX	#731D7A
RGB	rgb(115, 29, 122)
HSL	hsl(295, 62%, 30%)
HSV	hsv(295, 76%, 48%)
CMYK	cmyk(5.7%, 76.2%, 0%, 52.2%)
CIE-LAB	lab(29.23, 48.85, -33.72)
CIE-LCH	lch(29.23, 59.36, 325.39°)
OKLab	oklab(41.13% 0.1326 -0.0939)
OKLCH	oklch(41.13% 0.162 324.7)
XYZ	xyz(11.0222, 5.9294, 18.9725)
Luminance	0.0593 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731D7A #247A1D

analogous

#451D7A #731D7A #7A1D53

triadic

#731D7A #7A731D #1D7A73

tetradic

#731D7A #7A451D #247A1D #1D537A

square

#731D7A #7A451D #247A1D #1D537A

split-complementary

#731D7A #537A1D #1D7A45

monochromatic

#170619 #441149 #731D7A #A229AB #C740D2

Accessibility & contrast

On white

9.61

#731D7A on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.19

#731D7A on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731D7A

9.61:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731D7A	#FFFFFF	#000000	##FFFFFF
##731D7A	1.00	9.61	2.19	9.61
#FFFFFF	9.61	1.00	21.00	1.00
#000000	2.19	21.00	1.00	21.00
##FFFFFF	9.61	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003E7D

Deuteranopia (green-blind)

#304878

Tritanopia (blue-blind)

#752D4A

Achromatopsia (no color)

#454545

Design tokens & code

CSS

--color: #731d7a;
/* rgb */ color: rgb(115, 29, 122);
/* oklch */ color: oklch(41.1% 0.162 324.7);

Tailwind

colors: {
  custom: {
    50: '#9f63a1',
    500: '#731d7a',
    950: '#000000',
  },
}

SCSS

$custom: #731d7a;
$custom-light: #9f63a1;
$custom-dark: #000000;

JSON

{
  "hex": "#731d7a",
  "rgb": {
    "r": 115,
    "g": 29,
    "b": 122
  },
  "hsl": {
    "h": 295.484,
    "s": 61.589,
    "l": 29.608
  },
  "oklch": {
    "l": 0.41129,
    "c": 0.16248,
    "h": 324.7
  },
  "luminance": 0.05929
}

Semantic roles & 50–950 ramp

primary

#731D7A

secondary

#4DAE45

accent

#E5434F

background

#FAF6F9

surface

#F3EBF2

border

#CDC6CC

text

#0F060F

muted

#7F7A7E

Preview Lab

Preview with #731D7A

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →