#731D79#731D79

#731D79 is a dark, vivid purple. Relative luminance 0.059; OKLCH L 41.1% C 0.162 H 325.1°. Best body text is #FFFFFF at 9.63:1 contrast (WCAG AA passes).

Color values

HEX	#731D79
RGB	rgb(115, 29, 121)
HSL	hsl(296, 61%, 29%)
HSV	hsv(296, 76%, 47%)
CMYK	cmyk(5%, 76%, 0%, 52.5%)
CIE-LAB	lab(29.17, 48.67, -33.19)
CIE-LCH	lch(29.17, 58.91, 325.71°)
OKLab	oklab(41.06% 0.1326 -0.0924)
OKLCH	oklch(41.06% 0.162 325.1)
XYZ	xyz(10.9605, 5.9048, 18.6479)
Luminance	0.0590 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731D79 #23791D

analogous

#451D79 #731D79 #791D51

triadic

#731D79 #79731D #1D7973

tetradic

#731D79 #79451D #23791D #1D5179

square

#731D79 #79451D #23791D #1D5179

split-complementary

#731D79 #51791D #1D7945

monochromatic

#170619 #441148 #731D79 #A229AA #C83FD1

Accessibility & contrast

On white

9.63

#731D79 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.18

#731D79 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731D79

9.63:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731D79	#FFFFFF	#000000	##FFFFFF
##731D79	1.00	9.63	2.18	9.63
#FFFFFF	9.63	1.00	21.00	1.00
#000000	2.18	21.00	1.00	21.00
##FFFFFF	9.63	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003E7C

Deuteranopia (green-blind)

#304877

Tritanopia (blue-blind)

#762D49

Achromatopsia (no color)

#454545

Design tokens & code

CSS

--color: #731d79;
/* rgb */ color: rgb(115, 29, 121);
/* oklch */ color: oklch(41.1% 0.162 325.1);

Tailwind

colors: {
  custom: {
    50: '#9e63a0',
    500: '#731d79',
    950: '#000000',
  },
}

SCSS

$custom: #731d79;
$custom-light: #9e63a0;
$custom-dark: #000000;

JSON

{
  "hex": "#731d79",
  "rgb": {
    "r": 115,
    "g": 29,
    "b": 121
  },
  "hsl": {
    "h": 296.087,
    "s": 61.333,
    "l": 29.412
  },
  "oklch": {
    "l": 0.41064,
    "c": 0.16163,
    "h": 325.1
  },
  "luminance": 0.05904
}

Semantic roles & 50–950 ramp

primary

#731D79

secondary

#4CAD45

accent

#E4434E

background

#FAF6F9

surface

#F3EBF2

border

#CDC6CC

text

#0F060F

muted

#7F7A7E

Preview Lab

Preview with #731D79

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →