#731D78#731D78

#731D78 is a dark, vivid purple. Relative luminance 0.059; OKLCH L 41.0% C 0.161 H 325.6°. Best body text is #FFFFFF at 9.65:1 contrast (WCAG AA passes).

Color values

HEX	#731D78
RGB	rgb(115, 29, 120)
HSL	hsl(297, 61%, 29%)
HSV	hsv(297, 76%, 47%)
CMYK	cmyk(4.2%, 75.8%, 0%, 52.9%)
CIE-LAB	lab(29.11, 48.48, -32.65)
CIE-LCH	lch(29.11, 58.45, 326.04°)
OKLab	oklab(41% 0.1327 -0.0908)
OKLCH	oklch(41% 0.161 325.6)
XYZ	xyz(10.8995, 5.8804, 18.3266)
Luminance	0.0588 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731D78 #22781D

analogous

#461D78 #731D78 #781D50

triadic

#731D78 #78731D #1D7873

tetradic

#731D78 #78461D #22781D #1D5078

square

#731D78 #78461D #22781D #1D5078

split-complementary

#731D78 #50781D #1D7846

monochromatic

#180619 #441147 #731D78 #A229A9 #C93FD1

Accessibility & contrast

On white

9.65

#731D78 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.18

#731D78 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731D78

9.65:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731D78	#FFFFFF	#000000	##FFFFFF
##731D78	1.00	9.65	2.18	9.65
#FFFFFF	9.65	1.00	21.00	1.00
#000000	2.18	21.00	1.00	21.00
##FFFFFF	9.65	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#023E7A

Deuteranopia (green-blind)

#314876

Tritanopia (blue-blind)

#762D49

Achromatopsia (no color)

#454545

Design tokens & code

CSS

--color: #731d78;
/* rgb */ color: rgb(115, 29, 120);
/* oklch */ color: oklch(41.0% 0.161 325.6);

Tailwind

colors: {
  custom: {
    50: '#9e639f',
    500: '#731d78',
    950: '#000000',
  },
}

SCSS

$custom: #731d78;
$custom-light: #9e639f;
$custom-dark: #000000;

JSON

{
  "hex": "#731d78",
  "rgb": {
    "r": 115,
    "g": 29,
    "b": 120
  },
  "hsl": {
    "h": 296.703,
    "s": 61.074,
    "l": 29.216
  },
  "oklch": {
    "l": 0.41,
    "c": 0.16077,
    "h": 325.6
  },
  "luminance": 0.0588
}

Semantic roles & 50–950 ramp

primary

#731D78

secondary

#4BAC45

accent

#E4444C

background

#FAF6F9

surface

#F3EBF2

border

#CDC6CC

text

#0F060E

muted

#7F7A7E

Preview Lab

Preview with #731D78

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →