#731D76#731D76

#731D76 is a dark, vivid purple. Relative luminance 0.058; OKLCH L 40.9% C 0.159 H 326.5°. Best body text is #FFFFFF at 9.69:1 contrast (WCAG AA passes).

Color values

HEX	#731D76
RGB	rgb(115, 29, 118)
HSL	hsl(298, 61%, 29%)
HSV	hsv(298, 75%, 46%)
CMYK	cmyk(2.5%, 75.4%, 0%, 53.7%)
CIE-LAB	lab(28.99, 48.12, -31.58)
CIE-LCH	lch(28.99, 57.56, 326.72°)
OKLab	oklab(40.87% 0.1327 -0.0877)
OKLCH	oklch(40.87% 0.159 326.5)
XYZ	xyz(10.7794, 5.8323, 17.6940)
Luminance	0.0583 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731D76 #20761D

analogous

#471D76 #731D76 #761D4D

triadic

#731D76 #76731D #1D7673

tetradic

#731D76 #76471D #20761D #1D4D76

square

#731D76 #76471D #20761D #1D4D76

split-complementary

#731D76 #4D761D #1D7647

monochromatic

#180619 #431145 #731D76 #A329A7 #CB3ED0

Accessibility & contrast

On white

9.69

#731D76 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.17

#731D76 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731D76

9.69:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731D76	#FFFFFF	#000000	##FFFFFF
##731D76	1.00	9.69	2.17	9.69
#FFFFFF	9.69	1.00	21.00	1.00
#000000	2.17	21.00	1.00	21.00
##FFFFFF	9.69	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#063D78

Deuteranopia (green-blind)

#324874

Tritanopia (blue-blind)

#762C48

Achromatopsia (no color)

#444444

Design tokens & code

CSS

--color: #731d76;
/* rgb */ color: rgb(115, 29, 118);
/* oklch */ color: oklch(40.9% 0.159 326.5);

Tailwind

colors: {
  custom: {
    50: '#9e639e',
    500: '#731d76',
    950: '#000000',
  },
}

SCSS

$custom: #731d76;
$custom-light: #9e639e;
$custom-dark: #000000;

JSON

{
  "hex": "#731d76",
  "rgb": {
    "r": 115,
    "g": 29,
    "b": 118
  },
  "hsl": {
    "h": 297.978,
    "s": 60.544,
    "l": 28.824
  },
  "oklch": {
    "l": 0.40872,
    "c": 0.15907,
    "h": 326.5
  },
  "luminance": 0.05832
}

Semantic roles & 50–950 ramp

primary

#731D76

secondary

#48AA45

accent

#E44449

background

#FAF6F9

surface

#F3EBF2

border

#CDC6CC

text

#0F060E

muted

#7F7A7E

Preview Lab

Preview with #731D76

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →