#731D74#731D74

#731D74 is a dark, vivid purple. Relative luminance 0.058; OKLCH L 40.7% C 0.157 H 327.5°. Best body text is #FFFFFF at 9.74:1 contrast (WCAG AA passes).

Color values

HEX	#731D74
RGB	rgb(115, 29, 116)
HSL	hsl(299, 60%, 28%)
HSV	hsv(299, 75%, 45%)
CMYK	cmyk(0.9%, 75%, 0%, 54.5%)
CIE-LAB	lab(28.86, 47.76, -30.50)
CIE-LCH	lch(28.86, 56.67, 327.44°)
OKLab	oklab(40.75% 0.1327 -0.0846)
OKLCH	oklch(40.75% 0.157 327.5)
XYZ	xyz(10.6618, 5.7853, 17.0747)
Luminance	0.0578 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731D74 #1E741D

analogous

#471D74 #731D74 #741D49

triadic

#731D74 #74731D #1D7473

tetradic

#731D74 #74471D #1E741D #1D4974

square

#731D74 #74471D #1E741D #1D4974

split-complementary

#731D74 #49741D #1D7447

monochromatic

#180618 #421143 #731D74 #A429A5 #CD3DCE

Accessibility & contrast

On white

9.74

#731D74 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.16

#731D74 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731D74

9.74:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731D74	#FFFFFF	#000000	##FFFFFF
##731D74	1.00	9.74	2.16	9.74
#FFFFFF	9.74	1.00	21.00	1.00
#000000	2.16	21.00	1.00	21.00
##FFFFFF	9.74	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0B3D76

Deuteranopia (green-blind)

#344872

Tritanopia (blue-blind)

#772B47

Achromatopsia (no color)

#444444

Design tokens & code

CSS

--color: #731d74;
/* rgb */ color: rgb(115, 29, 116);
/* oklch */ color: oklch(40.7% 0.157 327.5);

Tailwind

colors: {
  custom: {
    50: '#9e639c',
    500: '#731d74',
    950: '#000000',
  },
}

SCSS

$custom: #731d74;
$custom-light: #9e639c;
$custom-dark: #000000;

JSON

{
  "hex": "#731d74",
  "rgb": {
    "r": 115,
    "g": 29,
    "b": 116
  },
  "hsl": {
    "h": 299.31,
    "s": 60,
    "l": 28.431
  },
  "oklch": {
    "l": 0.40746,
    "c": 0.15738,
    "h": 327.5
  },
  "luminance": 0.05785
}

Semantic roles & 50–950 ramp

primary

#731D74

secondary

#46A845

accent

#E34546

background

#FAF6F9

surface

#F3EBF2

border

#CDC6CC

text

#0F060E

muted

#7F7A7E

Preview Lab

Preview with #731D74

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →