#731D73#731D73

#731D73 is a dark, vivid purple. Relative luminance 0.058; OKLCH L 40.7% C 0.157 H 328.0°. Best body text is #FFFFFF at 9.76:1 contrast (WCAG AA passes).

Color values

HEX	#731D73
RGB	rgb(115, 29, 115)
HSL	hsl(300, 60%, 28%)
HSV	hsv(300, 75%, 45%)
CMYK	cmyk(0%, 74.8%, 0%, 54.9%)
CIE-LAB	lab(28.80, 47.58, -29.96)
CIE-LCH	lch(28.80, 56.23, 327.80°)
OKLab	oklab(40.68% 0.1327 -0.083)
OKLCH	oklch(40.68% 0.157 328)
XYZ	xyz(10.6040, 5.7621, 16.7700)
Luminance	0.0576 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731D73 #1D731D

analogous

#481D73 #731D73 #731D48

triadic

#731D73 #73731D #1D7373

tetradic

#731D73 #73481D #1D731D #1D4873

square

#731D73 #73481D #1D731D #1D4873

split-complementary

#731D73 #48731D #1D7348

monochromatic

#180618 #421142 #731D73 #A429A4 #CE3CCE

Accessibility & contrast

On white

9.76

#731D73 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.15

#731D73 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731D73

9.76:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731D73	#FFFFFF	#000000	##FFFFFF
##731D73	1.00	9.76	2.15	9.76
#FFFFFF	9.76	1.00	21.00	1.00
#000000	2.15	21.00	1.00	21.00
##FFFFFF	9.76	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0D3D75

Deuteranopia (green-blind)

#344871

Tritanopia (blue-blind)

#772A46

Achromatopsia (no color)

#444444

Design tokens & code

CSS

--color: #731d73;
/* rgb */ color: rgb(115, 29, 115);
/* oklch */ color: oklch(40.7% 0.157 328.0);

Tailwind

colors: {
  custom: {
    50: '#9e639c',
    500: '#731d73',
    950: '#000000',
  },
}

SCSS

$custom: #731d73;
$custom-light: #9e639c;
$custom-dark: #000000;

JSON

{
  "hex": "#731d73",
  "rgb": {
    "r": 115,
    "g": 29,
    "b": 115
  },
  "hsl": {
    "h": 300,
    "s": 59.722,
    "l": 28.235
  },
  "oklch": {
    "l": 0.40684,
    "c": 0.15654,
    "h": 328
  },
  "luminance": 0.05761
}

Semantic roles & 50–950 ramp

primary

#731D73

secondary

#45A745

accent

#E34545

background

#FAF6F9

surface

#F3EBF2

border

#CDC6CC

text

#0F060E

muted

#7F7A7E

Preview Lab

Preview with #731D73

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →