#731D71#731D71

#731D71 is a dark, vivid purple. Relative luminance 0.057; OKLCH L 40.6% C 0.155 H 329.0°. Best body text is #FFFFFF at 9.80:1 contrast (WCAG AA passes).

Color values

HEX	#731D71
RGB	rgb(115, 29, 113)
HSL	hsl(301, 60%, 28%)
HSV	hsv(301, 75%, 45%)
CMYK	cmyk(0%, 74.8%, 1.7%, 54.9%)
CIE-LAB	lab(28.69, 47.23, -28.87)
CIE-LCH	lch(28.69, 55.35, 328.56°)
OKLab	oklab(40.56% 0.1327 -0.0798)
OKLCH	oklch(40.56% 0.155 329)
XYZ	xyz(10.4901, 5.7166, 16.1705)
Luminance	0.0572 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731D71 #1D731F

analogous

#4A1D73 #731D71 #731D46

triadic

#731D71 #71731D #1D7173

tetradic

#731D71 #734A1D #1D731F #1D4673

square

#731D71 #734A1D #1D731F #1D4673

split-complementary

#731D71 #46731D #1D734A

monochromatic

#180618 #421141 #731D71 #A429A1 #CE3CCB

Accessibility & contrast

On white

9.80

#731D71 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.14

#731D71 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731D71

9.80:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731D71	#FFFFFF	#000000	##FFFFFF
##731D71	1.00	9.80	2.14	9.80
#FFFFFF	9.80	1.00	21.00	1.00
#000000	2.14	21.00	1.00	21.00
##FFFFFF	9.80	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#103C73

Deuteranopia (green-blind)

#35486F

Tritanopia (blue-blind)

#772945

Achromatopsia (no color)

#444444

Design tokens & code

CSS

--color: #731d71;
/* rgb */ color: rgb(115, 29, 113);
/* oklch */ color: oklch(40.6% 0.155 329.0);

Tailwind

colors: {
  custom: {
    50: '#9e639a',
    500: '#731d71',
    950: '#000000',
  },
}

SCSS

$custom: #731d71;
$custom-light: #9e639a;
$custom-dark: #000000;

JSON

{
  "hex": "#731d71",
  "rgb": {
    "r": 115,
    "g": 29,
    "b": 113
  },
  "hsl": {
    "h": 301.395,
    "s": 59.722,
    "l": 28.235
  },
  "oklch": {
    "l": 0.40561,
    "c": 0.15487,
    "h": 329
  },
  "luminance": 0.05716
}

Semantic roles & 50–950 ramp

primary

#731D71

secondary

#45A747

accent

#E34945

background

#FAF6F9

surface

#F3EBF2

border

#CDC6CC

text

#0F060E

muted

#7F7A7E

Preview Lab

Preview with #731D71

Body copy rendered with the generated semantic roles for this colour.

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