#731D64#731D64

#731D64 is a dark, vivid pink. Relative luminance 0.054; OKLCH L 39.8% C 0.144 H 335.9°. Best body text is #FFFFFF at 10.05:1 contrast (WCAG AA passes).

Color values

HEX	#731D64
RGB	rgb(115, 29, 100)
HSL	hsl(310, 60%, 28%)
HSV	hsv(310, 75%, 45%)
CMYK	cmyk(0%, 74.8%, 13%, 54.9%)
CIE-LAB	lab(27.97, 45.03, -21.63)
CIE-LCH	lch(27.97, 49.96, 334.34°)
OKLab	oklab(39.81% 0.1319 -0.059)
OKLCH	oklch(39.81% 0.144 335.9)
XYZ	xyz(9.8100, 5.4445, 12.5884)
Luminance	0.0544 (WCAG relative)
Temperature	neutral
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731D64 #1D732C

analogous

#571D73 #731D64 #731D39

triadic

#731D64 #64731D #1D6473

tetradic

#731D64 #73571D #1D732C #1D3973

square

#731D64 #73571D #1D732C #1D3973

split-complementary

#731D64 #39731D #1D7357

monochromatic

#180615 #421139 #731D64 #A4298E #CE3CB5

Accessibility & contrast

On white

10.05

#731D64 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.09

#731D64 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731D64

10.05:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731D64	#FFFFFF	#000000	##FFFFFF
##731D64	1.00	10.05	2.09	10.05
#FFFFFF	10.05	1.00	21.00	1.00
#000000	2.09	21.00	1.00	21.00
##FFFFFF	10.05	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#1E3A66

Deuteranopia (green-blind)

#3C4762

Tritanopia (blue-blind)

#79233E

Achromatopsia (no color)

#424242

Design tokens & code

CSS

--color: #731d64;
/* rgb */ color: rgb(115, 29, 100);
/* oklch */ color: oklch(39.8% 0.144 335.9);

Tailwind

colors: {
  custom: {
    50: '#9e6290',
    500: '#731d64',
    950: '#000000',
  },
}

SCSS

$custom: #731d64;
$custom-light: #9e6290;
$custom-dark: #000000;

JSON

{
  "hex": "#731d64",
  "rgb": {
    "r": 115,
    "g": 29,
    "b": 100
  },
  "hsl": {
    "h": 310.465,
    "s": 59.722,
    "l": 28.235
  },
  "oklch": {
    "l": 0.39809,
    "c": 0.14447,
    "h": 335.9
  },
  "luminance": 0.05444
}

Semantic roles & 50–950 ramp

primary

#731D64

secondary

#45A756

accent

#E36045

background

#FAF6F8

surface

#F3EBF0

border

#CDC6CB

text

#0F060C

muted

#7F7A7D

Preview Lab

Preview with #731D64

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →