#731D5C#731D5C
#731D5C is a dark, vivid pink. Relative luminance 0.053; OKLCH L 39.4% C 0.139 H 340.7°. Best body text is #FFFFFF at 10.20:1 contrast (WCAG AA passes).
Color values
| HEX | #731D5C |
|---|---|
| RGB | rgb(115, 29, 92) |
| HSL | hsl(316, 60%, 28%) |
| HSV | hsv(316, 75%, 45%) |
| CMYK | cmyk(0%, 74.8%, 20%, 54.9%) |
| CIE-LAB | lab(27.57, 43.78, -17.03) |
| CIE-LCH | lch(27.57, 46.98, 338.74°) |
| OKLab | oklab(39.39% 0.1307 -0.0459) |
| OKLCH | oklch(39.39% 0.139 340.7) |
| XYZ | xyz(9.4416, 5.2972, 10.6484) |
| Luminance | 0.0530 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Rich Purple
#720058
ΔE00 3.06
Velvet
#750851
ΔE00 3.22
Grape Purple
#5D1451
ΔE00 4.81
Grape
#6C3461
ΔE00 5.17
Darkish Purple
#751973
ΔE00 5.60
Plum (survey)
#580F41
ΔE00 6.65
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#731D5C #1D7334
analogous
#5F1D73 #731D5C #731D31
triadic
#731D5C #5C731D #1D5C73
tetradic
#731D5C #735F1D #1D7334 #1D3173
square
#731D5C #735F1D #1D7334 #1D3173
split-complementary
#731D5C #31731D #1D735F
monochromatic
#180614 #421135 #731D5C #A42983 #CE3CA7
Accessibility & contrast
On white
10.20
#731D5C on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.06
#731D5C on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #731D5C
10.20:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##731D5C | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##731D5C | 1.00 | 10.20 | 2.06 | 10.20 |
| #FFFFFF | 10.20 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.06 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.20 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#23385E
Deuteranopia (green-blind)
#3F465A
Tritanopia (blue-blind)
#7A1F3A
Achromatopsia (no color)
#414141
Design tokens & code
CSS
--color: #731d5c; /* rgb */ color: rgb(115, 29, 92); /* oklch */ color: oklch(39.4% 0.139 340.7);
Tailwind
colors: {
custom: {
50: '#9e628a',
500: '#731d5c',
950: '#000000',
},
}SCSS
$custom: #731d5c; $custom-light: #9e628a; $custom-dark: #000000;
JSON
{
"hex": "#731d5c",
"rgb": {
"r": 115,
"g": 29,
"b": 92
},
"hsl": {
"h": 316.047,
"s": 59.722,
"l": 28.235
},
"oklch": {
"l": 0.39388,
"c": 0.13856,
"h": 340.7
},
"luminance": 0.05296
}Semantic roles & 50–950 ramp
primary
#731D5C
secondary
#45A75F
accent
#E36F45
background
#FAF6F8
surface
#F3EBF0
border
#CDC6CB
text
#0F050B
muted
#7F7A7C