#731D50#731D50

#731D50 is a dark, vivid pink. Relative luminance 0.051; OKLCH L 38.8% C 0.131 H 348.5°. Best body text is #FFFFFF at 10.39:1 contrast (WCAG AA passes).

Color values

HEX#731D50
RGBrgb(115, 29, 80)
HSLhsl(324, 60%, 28%)
HSVhsv(324, 75%, 45%)
CMYKcmyk(0%, 74.8%, 30.4%, 54.9%)
CIE-LABlab(27.03, 42.08, -9.93)
CIE-LCHlch(27.03, 43.23, 346.72°)
OKLaboklab(38.82% 0.1281 -0.0261)
OKLCHoklch(38.82% 0.131 348.5)
XYZxyz(8.9580, 5.1037, 8.1012)
Luminance0.0510 (WCAG relative)
Temperaturewarm
Familypink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#731D50 #1D7340
analogous
#6B1D73 #731D50 #731D25
triadic
#731D50 #50731D #1D5073
tetradic
#731D50 #736B1D #1D7340 #1D2573
square
#731D50 #736B1D #1D7340 #1D2573
split-complementary
#731D50 #25731D #1D736B
monochromatic
#180611 #42112E #731D50 #A42972 #CE3C93

Accessibility & contrast

On white

10.39
#731D50 on #FFFFFF
AA ✓AA large ✓AAA ✓

On black

2.02
#731D50 on #000000
AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731D50
10.39:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##731D50#FFFFFF#000000##FFFFFF
##731D501.0010.392.0210.39
#FFFFFF10.391.0021.001.00
#0000002.0221.001.0021.00
##FFFFFF10.391.0021.001.00

Color blindness preview

Protanopia (red-blind)
#293651
Deuteranopia (green-blind)
#42454E
Tritanopia (blue-blind)
#7C1933
Achromatopsia (no color)
#404040

Design tokens & code

CSS
--color: #731d50;
/* rgb */ color: rgb(115, 29, 80);
/* oklch */ color: oklch(38.8% 0.131 348.5);
Tailwind
colors: {
  custom: {
    50: '#9f6181',
    500: '#731d50',
    950: '#000000',
  },
}
SCSS
$custom: #731d50;
$custom-light: #9f6181;
$custom-dark: #000000;
JSON
{
  "hex": "#731d50",
  "rgb": {
    "r": 115,
    "g": 29,
    "b": 80
  },
  "hsl": {
    "h": 324.419,
    "s": 59.722,
    "l": 28.235
  },
  "oklch": {
    "l": 0.38821,
    "c": 0.13075,
    "h": 348.5
  },
  "luminance": 0.05103
}

Semantic roles & 50–950 ramp

primary
#731D50
secondary
#45A76D
accent
#E38545
background
#FAF6F7
surface
#F4EBEE
border
#CEC6C9
text
#0F050A
muted
#7F7A7C

Preview Lab

Preview with #731D50

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#731D50 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva