#731D4E#731D4E
#731D4E is a dark, vivid pink. Relative luminance 0.051; OKLCH L 38.7% C 0.130 H 349.9°. Best body text is #FFFFFF at 10.42:1 contrast (WCAG AA passes).
Color values
| HEX | #731D4E |
|---|---|
| RGB | rgb(115, 29, 78) |
| HSL | hsl(326, 60%, 28%) |
| HSV | hsv(326, 75%, 45%) |
| CMYK | cmyk(0%, 74.8%, 32.2%, 54.9%) |
| CIE-LAB | lab(26.95, 41.81, -8.72) |
| CIE-LCH | lch(26.95, 42.71, 348.21°) |
| OKLab | oklab(38.74% 0.1276 -0.0228) |
| OKLCH | oklch(38.74% 0.13 349.9) |
| XYZ | xyz(8.8852, 5.0746, 7.7178) |
| Luminance | 0.0507 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Velvet
#750851
ΔE00 3.01
Red Purple
#820747
ΔE00 4.53
Rich Purple
#720058
ΔE00 5.35
Merlot
#730039
ΔE00 5.74
Wine (survey)
#80013F
ΔE00 5.99
Plum (survey)
#580F41
ΔE00 6.12
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#731D4E #1D7342
analogous
#6D1D73 #731D4E #731D23
triadic
#731D4E #4E731D #1D4E73
tetradic
#731D4E #736D1D #1D7342 #1D2373
square
#731D4E #736D1D #1D7342 #1D2373
split-complementary
#731D4E #23731D #1D736D
monochromatic
#180611 #42112D #731D4E #A4296F #CE3C8F
Accessibility & contrast
On white
10.42
#731D4E on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.01
#731D4E on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #731D4E
10.42:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##731D4E | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##731D4E | 1.00 | 10.42 | 2.01 | 10.42 |
| #FFFFFF | 10.42 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.01 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.42 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#2A364F
Deuteranopia (green-blind)
#43454C
Tritanopia (blue-blind)
#7C1832
Achromatopsia (no color)
#404040
Design tokens & code
CSS
--color: #731d4e; /* rgb */ color: rgb(115, 29, 78); /* oklch */ color: oklch(38.7% 0.130 349.9);
Tailwind
colors: {
custom: {
50: '#9f617f',
500: '#731d4e',
950: '#000000',
},
}SCSS
$custom: #731d4e; $custom-light: #9f617f; $custom-dark: #000000;
JSON
{
"hex": "#731d4e",
"rgb": {
"r": 115,
"g": 29,
"b": 78
},
"hsl": {
"h": 325.814,
"s": 59.722,
"l": 28.235
},
"oklch": {
"l": 0.38735,
"c": 0.1296,
"h": 349.9
},
"luminance": 0.05074
}Semantic roles & 50–950 ramp
primary
#731D4E
secondary
#45A76F
accent
#E38945
background
#FAF6F7
surface
#F4EBEE
border
#CEC6C9
text
#0F050A
muted
#7F7A7C